Variety
51 - 200 employees
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
Creative Strategist, TikTok Shop
Job not on LinkedIn
🔥 17 hours ago
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Variety
51 - 200 employees
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
📋 Description
• Own the creative strategy for TikTok as a growth channel. • Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop. • Translate channel insights into repeatable creative frameworks. • Conduct in-depth TikTok creative research. • Build and continuously refine a testing pipeline for TikTok creative. • Develop TikTok creatives tailored to different stages of the funnel. • Create ad concepts and organic content built for TikTok’s ecosystem. • Partner with stakeholders to develop creatives that improve TikTok Shop performance. • Identify content and funnel bottlenecks specific to TikTok traffic.
🎯 Requirements
• 5+ years in DTC creative strategy, performance creative, or growth-focused content development. • Strong portfolio showcasing short-form content and direct response creative thinking. • Deep familiarity with TikTok including content trends and shopping behavior. • Experience developing concepts across organic and paid social. • Strong grasp of creative testing methodologies. • Ability to bridge brand, content, and performance thinking. • Passion for psychology, storytelling, video, design, and consumer behavior.
🏖️ Benefits
• 25 days annual leave • Flexible remote working arrangements • Professional development opportunities • Health and wellness programs
Apply Now
