Regional Sales Manager – Yearbook

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Varsity Brands

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚽ Sports

📚 Education

🤝 B2B

💰 Private equity on 2025-04

Sports • Education • B2B

Varsity Brands is a company that elevates student experiences by providing products, programs, and events for schools, teams, and youth sports. Its two main divisions—BSN SPORTS and Varsity Spirit—supply customized uniforms, apparel, footwear, fanwear, equipment, facility branding, competitions, training camps, yearbooks, and school-partnership services (IMPACT) aimed at building school spirit and student success. Varsity Brands serves schools, clubs, and communities nationwide, focusing on youth athletics, cheer/dance, and school engagement initiatives that reach millions of students.

📋 Description

• Drive Growth. Gain market share through developing strategies with your salespeople to gain new customers and expand existing account revenue. • Develop Leads. In collaboration with your salespeople and other internal stakeholders, generate interest engagement among high value targets to fuel pipeline development. • Manage a Team. Help develop and execute prospecting plans with individual sales representatives that will lead to new business contracts and retention of existing customers. • Develop Skill. Coach and mentor individual sales representatives and ensure new team members receive consistent development and feedback. • Build External Relationships. Build and foster customer relationships alongside salespeople and network effectively with school administrators, advisers and leadership of local and state trade organizations. • Recruit for Strength. Select, develop, and retain high-performing sales representatives who consistently and effectively contribute as members of a team. • Honor Our Mission. Represent the Varsity Yearbook brand and shared values of accountability to your salespeople and customers with unwavering integrity, responsibility, and respect for those we serve.

🎯 Requirements

• 2+ years prior sales team management experience. • 3+ years prior B2B sales experience with a proven track record of success. • Relevant and proven consultative sales coaching and sales management experience in K-12 education or B2B industries. • Passion for driving results and achieving success through the successes of others. • Demonstrated personal accountability for your own success and that of your regional sales team. • Demonstrated success developing influential relationships, motivating the unwilling to accomplish the impossible. • Your strong business and financial acumen translate into relatable industry growth language that inspires action, with results in focus. • Relevant Bachelor's degree from a 4-year university preferred. • Regional/territory and national travel required (percentage varies on region location and demographics).

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!