Director, CRO

Job not on LinkedIn

July 28

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

👔 Director

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VaynerMedia

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Media • B2B • Marketing

VaynerMedia is an integrated creative and media agency that places social media at the core of its operations. They blend traditional advertising approaches with modern internet-centric storytelling, focusing on consumer-centric creative ideas. The company is dedicated to driving business outcomes for brands by understanding consumer attention and channels. VaynerMedia provides integrated services that include creative strategy, media planning and buying, analytics, and influencer marketing.

501 - 1000 employees

Founded 2009

📱 Media

🤝 B2B

📋 Description

• We are looking for a Conversion Rate Optimization (CRO) Director to lead our client CRO scopes, taking charge of improving clients’ website and funnel performance. • This is a senior role for a data-driven optimizer who can set strategy and also be hands-on in execution as we grow the team. • The CRO Director will design and implement methodologies to systematically increase conversion rates – running A/B tests, analyzing user behavior, and applying UX best practices – all while hitting key client KPIs for growth. • In our fast-paced, results-focused environment, you will collaborate with creative, media, and technical teams to deliver measurable improvements, and you’ll lay the foundation for a high-performing CRO team under your leadership.

🎯 Requirements

• 7+ years of experience in conversion rate optimization, web analytics, or UX optimization roles. A strong record of improving conversion metrics for websites or digital products (e-commerce, SaaS, or lead generation sites) – including a portfolio of successful optimization projects or case studies – is essential • Hands-on expertise with CRO and analytics tools: proficiency in A/B testing platforms (e.g., Optimizely, VWO, Adobe Target, Google Optimize), user behavior analysis tools (e.g., Hotjar, Crazy Egg for heatmaps), and web analytics (Google Analytics) is required. Should be comfortable setting up experiments, segmenting audiences, and ensuring statistical validity in test results • Strong analytical and quantitative skills. Deep understanding of statistics as applied to experimentation (confidence intervals, statistical significance, sample size considerations) and the ability to interpret test results correctly. Experience with data analysis tools (Excel, SQL, or even statistical software) to dig into conversion data is a plus • Excellent UX/UI sensibility and knowledge of e-commerce best practices. Able to analyze a webpage or user flow and pinpoint potential UX issues or areas for improvement (form design, checkout process, navigation, content layout, etc.). Familiar with principles of persuasive design and consumer psychology that drive conversions • Proven leadership and communication skills. Experience managing a team or at least mentoring junior colleagues in a prior role. Able to articulate CRO concepts and test results to clients and internal stakeholders clearly, translating data findings into business recommendations. Capable of influencing others to adopt an optimization mindset and building consensus for changes • Entrepreneurial and hands-on mindset: comfortable building a function from the ground up. You can craft high-level strategy but are also willing to execute the details – whether it’s configuring a test or tweaking copy – especially in the early stages. Must thrive in a fast-paced, performance-driven environment and be able to multitask effectively. • Demonstrated ability to collaborate across departments. You should have experience working closely with designers (e.g., providing briefs or feedback for test variations), developers (to implement technical changes or scripts), and marketing teams (to align on campaign objectives and messaging) to drive projects forward. • Results-oriented and data-driven, with a passion for continuous learning. Keeps up with the latest in CRO and digital marketing, and actively tests new ideas. Not afraid to fail-fast and learn from unsuccessful tests – approaches optimization as an ongoing iterative process. • Bachelor’s degree in Computer Science, Business, Data Science or related field preferred. Certifications or coursework in UX design, Google Analytics, Agility Methodologies, or conversion optimization are advantageous