Field Marketing Manager

🕒 January 26

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $75k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Veeva Systems

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

💊 Pharmaceuticals

SaaS • Healthcare Insurance • Pharmaceuticals

Veeva Systems is a cloud-computing company focused on the global life sciences industry. It provides software, data, and consulting services to streamline research and development, quality management, regulatory operations, and commercial processes. Veeva's solutions encompass clinical trials, regulatory submissions, drug safety management, and commercial execution to support life sciences enterprises in their mission to improve and extend life.

📋 Description

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion • Work closely with sales teams to craft account-level marketing plans for top strategic accounts • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing • Manage relevant agencies and 3rd parties in the execution of programs • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs • Track and measure all marketing programs and optimize resources against objectives and budget

🎯 Requirements

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions • Ability to turn vision into strategy and a marketing plan • Experience running demand gen campaigns and customer campaigns • Integrated marketing program planning, execution, and reporting experience • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing • Self-motivated, innovative, collaborative, creative, and analytical • Experience managing quarterly and annual program budgets • Experience in vendor management and negotiating • Hands-on experience using CRM and marketing automation systems • Strong project management skills; excellent attention to detail • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns • Proven ability to excel in a fast-paced environment is extremely important • Strong team player with a positive attitude • Bachelor’s degree required

🏖️ Benefits

• Medical, dental, vision, and basic life insurance • Flexible PTO and company paid holidays • Retirement programs • 1% charitable giving program