Product Marketing Manager

Job not on LinkedIn

September 25

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+13 more states

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🎰 Nevada – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote

💵 $105k - $117k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

Apply Now

Receive Emails with Similar Jobs

Veracity Insurance Solutions, LLC

WebsiteLinkedInAll Job Openings

Insurance • B2B • Healthcare Insurance

Veracity Insurance Solutions, LLC is a national E&S wholesale brokerage and managing general agent that provides a wide range of specialized insurance products, including product liability, general liability, and professional liability insurance for various industries. With in-house underwriting and binding authority with A rated carriers, Veracity is equipped to tailor coverage solutions for niches like beauty and cosmetics, sports and recreation, medical devices, and consumer products. The company prioritizes quick service and offers its products across all 50 states, ensuring clients from startups to established businesses receive comprehensive protection against liability exposures.

51 - 200 employees

🤝 B2B

⚕️ Healthcare Insurance

📋 Description

• Serve as Product Marketing Manager reporting to the Lead Product Marketing Manager and part of the 4Ps strategic team (Product Owner, Program Manager, Product Lead, PMM) • Achieve product performance goals and contribute to overall company goals for assigned products/product lines • Understand assigned product features/benefits/exclusions and co-create target audience and competitive landscape • Position products in market and regularly report on product and initiative success or failure, focusing on new customer acquisition funnel • Conduct market and competitive research with 4Ps members and supporting staff • Assist stakeholders in creating annual product performance forecasts using data and historical/forward-looking insights • Analyze marketing data (campaign results, conversion rates, traffic) to shape future strategies • Plan, organize, and oversee audience feedback systems (focus groups, surveys, site surveys, polls) • Coordinate with Marketing leaders to align channel strategies and campaigns with product needs • Build and contribute to a Community of Practice for PMMs to share best practices and get cross-functional alignment • Champion the customer experience through first-hand knowledge and insights from support staff • Oversee handoff of new products from New Product Development to Marketing team • Create and represent Initiative Success Plans (ISPs) outlining resource needs, returns, metrics, business case, and provide feedback on others’ ISPs • Provide feedback and insights to VP of Marketing and Resource Managers on resourcing, planning, prioritization, budgeting, and operations • Perform other duties as requested, directed, or assigned

🎯 Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience) • 2–4 years of experience in a marketing and/or project management role • Thorough understanding of marketing elements, distinctive characteristics, limitations, and opportunities of various marketing channels (with specific emphasis on digital marketing such as Content, Paid Media, SEO, Social Media, Email/SMS etc.) and market research methods • Ability to identify and qualify/quantify strategic goals, analyze, present, and form growth ideas and initiatives based on an accurate and thorough analysis of data, and the ability to think strategically and translate strategic thinking to tactical initiatives at all times • Solid understanding of consumer behavior, buying psychology, user experience flows, data analysis • Demonstrated ability in written and oral form to communicate ideas effectively • Demonstrated ability to regularly get alignment and buy-in where agreement is not possible • Appreciation for and champion of the organization’s brand and reputation • Exceptional organizational skills, attention to detail, ability to multi-task and self-prioritize • Adept at Microsoft Office Suite, Google Drive, Marketing Automation (email, web CMS etc.), Analytics Platforms (Google Analytics, Social tools, PowerBI, Looker Studio, et al.) • Authorization to work in the United States (application asks about work authorization and visa sponsorship)

🏖️ Benefits

• Health, dental, and vision plans • Amazing work-life balance with 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life