Vericast
Finance • Fintech • SaaS
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
Data Analyst – Marketing Analytics, Digital Insights
Job not on LinkedIn
November 27
Vericast
Finance • Fintech • SaaS
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
📋 Description
• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities • Design measurement frameworks and learning agendas that align with business strategies and marketing objectives • Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels • Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities • Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels • Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences • Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker • Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams • Present strategic recommendations that drive action and influence stakeholder decisions • Partner with cross-functional teams including Product, Engineering, and Strategy to deliver integrated insights
🎯 Requirements
• Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field • Master's degree preferred • 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles • Proven experience in financial services industry or working with financial institutions strongly preferred • Track record of delivering impactful insights that influenced strategic business decisions • Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms • Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation • Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards • Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred • Familiarity with marketing automation platforms, CRM systems, and tag management implementation
🏖️ Benefits
• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options
Apply NowSimilar Jobs
November 26
Data Analyst driving analytics for last-mile delivery at Serve Robotics. Collaborating cross-functionally to build insights and guide decision-making in a dynamic environment.
🇺🇸 United States – Remote
💵 $98k - $119k / year
💰 $30M Venture Round on 2023-08
⏰ Full Time
🟡 Mid-level
🟠 Senior
📉 Data Analyst
🦅 H1B Visa Sponsor
November 26
Data Analyst focusing on data storytelling and analysis to create compelling PR content. Collaborating with PR and content teams using AI and analytics tools for insights.
November 26
Data Analyst I managing the next generation of energy and operations software tools for buildings. Focused on auditing and entering utility bills and usage data in a fast-paced environment.
🇺🇸 United States – Remote
💵 $50k / year
💰 $750k Series A on 2013-03
⏰ Full Time
🟡 Mid-level
🟠 Senior
📉 Data Analyst
November 26
Full-Time Data Analyst remotely supporting a restaurant client in data-driven decisions. Seeking an organized researcher proficient in data validation and insights communication.
November 25
Data Analyst providing actionable insights for a leading real estate technology company. Supporting revenue growth and customer acquisition through data solutions and analytics.