GTM & Growth Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🌐 Guatemala, United States – Remote

🇬🇹 Guatemala – Remote 🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📣 Marketing

💸 Finance

💳 Fintech

Marketing • Finance • Fintech

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives • Translate GTM strategies into actionable marketing plans covering messaging, content, digital activation, sales enablement, campaigns, and events • Develop and manage GTM timelines, deliverables, dependencies, and cross-functional workstreams • Develop product positioning, messaging frameworks, and value propositions for target audiences and market segments • Lead end-to-end GTM execution for new products, enhancements, and strategic initiatives • Align launch strategies with pipeline and revenue goals alongside marketing, sales, product leadership, and account teams • Manage thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event content • Partner with subject matter experts and creative resources to create audience-focused stories • Maintain content calendars and repurpose content across channels and buyer-journey stages • Develop digital-first approaches across paid, owned, earned, social, email, and web channels • Activate content and campaigns against priority accounts and market segments with ABM, digital, creative, and sales teams • Use campaign and engagement data to optimize marketing programs • Support industry events, customer events, executive programs, webinars, and other experiences • Develop event messaging, promotional strategies, executive materials, presentations, and follow-up campaigns • Monitor industry trends, competitor activity, client needs, and emerging market opportunities • Lead market research, voice-of-customer initiatives, industry-trend research, and client surveys • Lead marketing initiatives and special projects with the Head of Marketing • Collaborate across departments to align marketing with business objectives • Drive process improvements and marketing best practices

🎯 Requirements

• Bachelor’s Degree in Marketing, Communications or related field (required) • Approximately 3–6 years of B2B marketing experience • Experience in fintech, martech, SaaS, financial services, payments, banking technology, or another technology-driven industry is ideal • Experience executing go-to-market programs or integrated marketing campaigns • Strong content development and storytelling capabilities • Understanding of digital marketing channels and modern B2B buyer journeys • Experience collaborating with product, sales, creative, digital, and/or demand generation teams • Strong project management skills and ability to manage a high volume of concurrent work • Comfortable working with executives and subject matter experts to develop market-facing content • Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled marketing tools • Strong written and verbal communication skills • Experience with GTM launch and execution strategies • Excellent writing and editing skills • Strong presentation and communication skills • Strong grasp of marketing, marketing technology, and creative brand fundamentals • Strong results-orientation with a track record of success • Ability to balance detail and strategy while following brand guidelines • Strong project management skills and excellent attention to detail • Experience with creative development from concept through implementation • Experience partnering with and managing agencies and/or internal creative services teams and stakeholders • Ability to make tradeoffs and manage inbound priorities to deliver on time • Strong interpersonal and relationship-building skills • Ability to work in group and individual settings • Excellent Microsoft Office skills, especially Word, Excel, and PowerPoint

🏖️ Benefits

• Annual bonus incentive program • Medical coverage • Dental coverage • Vision coverage • 401K with company match • Generous PTO allowance • Life insurance • Employee assistance • Pet insurance • Workplace flexibility • Smart and friendly coworkers