Vericast
5001 - 10000 employees
💸 Finance
💳 Fintech
☁️ SaaS
Finance • Fintech • SaaS
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
Senior Media Specialist
Job not on LinkedIn
🔥 14 hours ago
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Vericast
5001 - 10000 employees
💸 Finance
💳 Fintech
☁️ SaaS
Finance • Fintech • SaaS
Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.
📋 Description
• Build, launch, and manage campaigns- Google, Bing, AI-powered search • Configure advanced targeting, tracking, and attribution frameworks • Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative) • Troubleshoot and resolve technical campaign issues • Ensure high-quality campaign setup and execution standards • Analyze campaign performance -Google, Bing, AI-powered search • Develop insights and actionable recommendations • Design and execute testing frameworks (A/B, multivariate, incrementality) • Scale successful strategies and document best practices • Present performance insights and recommendations to clients in a clear, accessible way • Provide technical expertise on client calls and during media planning • Support proposal development with feasibility assessments and timelines • Stay current on platform changes, new features, and industry trends • Support platform evaluations, vendor engagement, and pilot programs • Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams • Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success • Develop and maintain documentation, SOPs, and training materials • Mentor and support team members on campaign execution and optimization • Ensure campaigns comply with financial services regulations and data privacy requirements • Review campaign setups for risk and adherence to platform policies • Maintain compliance documentation and support audit processes
🎯 Requirements
• Bachelor’s degree in Marketing, Business, Analytics, or related field required • 5–7 years of experience in digital media or performance marketing • Hands-on experience with Google, Bing, AI-powered search • Proven track record of campaign execution and performance optimization • Experience presenting to clients or senior stakeholders • Financial services marketing experience preferred • Experience with integrations, APIs, or MarTech stacks preferred
🏖️ Benefits
• medical, dental and vision coverage • 401K with company match • generous PTO allowance • life insurance • employee assistance • pet insurance
Apply Now
