Senior Media Specialist

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Vericast

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Build, launch, and manage campaigns- Google, Bing, AI-powered search • Configure advanced targeting, tracking, and attribution frameworks • Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations • Troubleshoot and resolve technical campaign issues • Present performance insights and recommendations to clients • Stay current on platform changes and industry trends • Partner with internal teams to deliver campaign success

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required • 5–7 years of experience in digital media or performance marketing • Hands-on experience with Google, Bing, AI-powered search • Proven track record of campaign execution and performance optimization • Experience presenting to clients or senior stakeholders • Financial services marketing experience preferred • Experience with integrations, APIs, or MarTech stacks preferred

🏖️ Benefits

• medical, dental and vision coverage • 401K with company match • generous PTO allowance • life insurance • employee assistance • pet insurance

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