Senior Principal – Bank & Credit Union Marketing

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🕒 December 20, 2025

🤠 Texas – Remote

🤠 Texas – Remote

💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new 'on-strategy' clients • Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services • Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions • Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit • Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements • Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value • Position the firm as the premier marketing strategy partner for mid-market banks and credit unions • Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics • Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities • Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization • Drive innovation in service offerings, methodologies, and delivery approaches • Act as trusted advisor to client executives on marketing transformation and customer growth strategies

🎯 Requirements

• Bachelor's degree required; MBA or advanced degree in Marketing, Business, or related field (strongly preferred) • Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles • Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors • Proven ability to consistently meet or exceed sales targets of $5M+ annually • Experience leading complex marketing transformation engagements for financial institutions • Track record of building and maintaining C-level client relationships • Previous experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferred • Partner, Managing Director, Principal, or Senior Manager level experience required

🏖️ Benefits

• Medical, dental and vision coverage • 401K with company match • Generous PTO allowance • Life insurance • Employee assistance • Pet insurance