Copywriter, Content Strategist

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Verndale

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Own monthly email strategy and copy execution across 6–7 assigned accounts • Plan and maintain top-of-month content calendars as email concepts are developed • Write campaigns and automated email and SMS copy for assigned accounts • Write landing page and ad copy to support acquisition efforts when needed • Use performance data to refine messaging strategy and recommend next steps • Interpret insights from Klaviyo, Shopify, and SMS reporting tools to inform content and messaging decisions • Balance speed and quality in a fast-paced environment with compressed turnaround times, client communication delays, and last-minute pivots • Challenge briefs and help shape messaging direction when opportunities to improve clarity, brand alignment, or performance are identified • Collaborate with strategists, project managers, designers, account managers, and clients throughout planning, development, and execution • Participate regularly in client onboardings and represent copy and content strategy needs clearly • Maintain high standards for grammar, spelling, punctuation, brand voice, organization of creative files, and final deliverable quality • Stay current on industry trends, testing approaches, and channel best practices to improve campaign performance • Contribute to department goals and share learnings that strengthen the broader copy team • Keep relevant copywriting and marketing certifications up to date

🎯 Requirements

• Bachelor's degree preferred • At least 2 years of experience writing emails and ad copy for B2C or B2B brands • Strong portfolio showcasing successful acquisition and retention campaigns, including ads, landing pages, sales pages, emails, and SMS • Experience developing messaging and content recommendations informed by A/B testing and performance data • Strong communication, organizational, and time-management skills • High attention to detail and a track record of producing accurate, brand-aligned work • Experience in eCommerce is required • Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones