Retention Execution Specialist

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🔥 1 hour ago

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Logo of Verndale

Verndale

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Execute email and SMS campaigns and flows from build through deployment in Klaviyo • Build campaigns inside lifecycle marketing platforms • Create customer segments using established audience logic and approved strategy • Schedule campaigns and flows according to marketing calendars and approved timelines • Upload approved creative from Figma into Klaviyo using internal tools • Prepare campaign assets and generate previews for internal review and client approval • Build recurring reports and support execution performance tracking • Perform comprehensive QA, verifying links, personalization, dynamic content, segmentation, UTMs, formatting, rendering, and scheduling • Troubleshoot implementation issues and resolve campaign blockers • Partner with Retention Strategists, designers, copywriters, and project managers • Keep projects organized and moving toward launch across multiple active clients • Communicate risks, blockers, and shifting priorities • Update project management systems and documentation • Communicate directly with clients regarding scheduling, review requests, audience confirmation, deployment timing, and minor execution updates • Balance multiple campaigns while maintaining speed and accuracy • Identify recurring execution issues and recommend improvements to workflows, QA processes, and documentation • Standardize repeatable execution steps where appropriate • Leverage AI and automation tools responsibly to improve efficiency and execution quality

🎯 Requirements

• 2–5 years of experience in email marketing, SMS marketing, lifecycle marketing, or marketing operations • Strong experience building campaigns, flows, audience segments, and QA processes in Klaviyo or similar lifecycle marketing platforms • Strong attention to detail and organizational skills • Ability to manage multiple priorities simultaneously • Ability to work quickly without sacrificing accuracy • Strong written and verbal English communication skills • Ability to solve problems independently within defined processes and ask for help when needed • Comfortable working in structured systems while adapting to changing priorities • Experience using Asana, Slack, Google Workspace, and modern marketing platforms • Interest in using AI and automation to improve efficiency and execution quality • Ability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones

🏖️ Benefits

• Fully remote role • Equal opportunity employer • Reasonable accommodation for individuals with disabilities

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