Paid Media Manager

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

💵 £45k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Vestd

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

Fintech • B2B • SaaS

Vestd is a platform offering share schemes and equity management solutions tailored for startups, scaleups, and established companies in the UK. It integrates directly with Companies House, providing real-time, accurate data management for company incorporations, funding rounds, and equity distribution. Vestd simplifies the management of employee share schemes, cap tables, and shareholder communications, contributing to a streamlined process for founders, investors, and accountants.

📋 Description

• Paid media strategy and optimisation: managing and improving Google Ads and LinkedIn Ads across multiple business units, owning campaign structure, targeting, bidding, creative testing and ongoing performance improvement. • Channel development and experimentation: identifying and testing new acquisition channels beyond Google and LinkedIn, designing structured experiments and making evidence-based recommendations on where Vestd should invest. • Cross-functional collaboration: working closely with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion and attribution; briefing creative partners and supporting ABM activity. • Reporting and attribution: connecting paid media activity to commercial outcomes, maintaining clear account structures, and managing relationships with relevant partners, agencies and tools. • Learning and innovation: staying close to platform changes and industry trends, using AI and automation to improve efficiency, and sharing knowledge with the broader Marketing team.

🎯 Requirements

• Significant hands-on experience managing and optimising Google Ads and LinkedIn Ads in a B2B environment. • Proven track record of improving paid acquisition performance and contributing to measurable pipeline or revenue growth. • Strong analytical skills, comfortable working with attribution, CRM and funnel data, not just platform metrics. • A proactive, commercially curious mindset: spots issues and opportunities without waiting to be asked. • Confident communicating performance and recommendations to non-marketing stakeholders. • Proficient with GA4 or similar analytics tools, and experienced with HubSpot or equivalent CRM. • Comfortable using AI tools as part of day-to-day workflow. • Impeccable attention to detail and a high degree of accuracy. • Excellent written and verbal communication skills. • You must be comfortable with working in a remote-first environment. • Nice to haveThese will help you stand out from the pack: • Experience testing acquisition channels beyond Google and LinkedIn. • Background in demand generation or ABM. • Familiarity with B2B attribution platforms such as Dreamdata. • Experience in fintech, SaaS or a regulated industry. • Knowledge of shares and share schemes. • Startup or scaleup experience. • Experience managing meaningful paid media budgets.

🏖️ Benefits

• This job remote-first, although attendance is required twice yearly at our in-person get-togethers • A flexible environment to help you achieve the best work/life balance • Equity, of course! (After the qualifying period) • Monthly recognition scheme, where we celebrate our folk • Support with home working equipment* • A personal training and development budget to keep your career and professional growth on track • Private medical insurance (after the qualifying period) • Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion • Great team ethos, connect through regular team and company socials. • 25 days annual leave plus one extra day per year of service (up to five days) • Employer contribution pension scheme (after the qualifying period)