Head of Marketing – AI Focus

🕒 May 27

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Logo of VETRO, Inc.

VETRO, Inc.

51 - 200 employees

Founded 2016

📡 Telecommunications

🛍️ eCommerce

Telecommunications • eCommerce • Software

VETRO, Inc. is a company that specializes in fiber network management solutions. Their flagship product, FiberMap, is a cloud-native platform designed for planning, designing, building, and operating fiber networks. VETRO's services streamline GIS planning and provide real-time data management for customers such as electric cooperatives, engineering firms, ISPs, and various public sector organizations, enhancing efficiency throughout the fiber network lifecycle.

📋 Description

• Build and execute a modern, AI-powered marketing strategy aligned to revenue growth. • Drive pipeline generation through scalable, data-driven omni-channel programs. • Leverage AI and automation to improve efficiency, accelerate execution, and reduce operational overhead. • Optimize marketing performance across digital, content, ABM, events, lifecycle, and partner marketing. • Create customer marketing programs that increase retention, expansion, advocacy, and product adoption. • Partner with Sales to improve pipeline velocity, win rates, and revenue outcomes. • Lead product launches and translate technical capabilities into compelling business value. • Build a high-performance culture focused on accountability, speed, innovation, and measurable results. • Maximize agency, contractor, and technology investments to extend team impact without unnecessary headcount.

🎯 Requirements

• 5–7+ years of progressive B2B SaaS marketing leadership experience. • Proven success scaling marketing in a high-growth SaaS environment, via small teams and automations. • Strong expertise in demand generation, revenue marketing, and pipeline ownership. • Demonstrated experience leveraging AI and automation to improve marketing performance and efficiency. • Deep experience across digital, content, ABM, product marketing, events, and customer marketing. • Analytical, resourceful, and execution-oriented with a bias toward action. • Strong communicator capable of simplifying complex ideas into clear business value.

🏖️ Benefits

• Competitive salary commensurate with experience. • Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO. • Professional development opportunities and career growth within an innovative and rapidly growing company. • Flexible work arrangements with a remote-first approach.

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