Marketing and Communications Director

🕒 May 23

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Victory Church Lancaster PA

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11 - 50 employees

Victory Church is one church in many communities across Lancaster County, Pennsylvania. We exist to help people take the Next Step in their journey of faith with the Lord Jesus Christ.

📋 Description

• Lead the strategy, systems, and execution of all communication and marketing efforts at Victory Church • Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission • Own and drive measurable growth in attendance, engagement, and participation • Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance) • Oversee digital marketing efforts including paid ads, landing pages, and audience targeting • Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives) • Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution) • Partner with Executive Team and ministry leaders to align priorities and direction • Build and enforce communication request systems across all ministries • Ensure all requests are complete, clear, and submitted on time • Provide strategic direction for all creative output in collaboration with the Creative Team • Ensure brand consistency across all platforms, environments, and campuses • Drive a high standard of storytelling, design, and communication quality • Oversee social media, email, website, and livestream communication strategy • Maintain centralized clarity while enabling local execution

🎯 Requirements

• 5+ years of experience in marketing, communications, or related field (church or non-profit preferred) • Proven ability to lead campaigns that drive measurable results • Strong understanding of digital marketing (social, email, web, paid ads) • Experience building systems and improving workflows • Strong storytelling instincts and ability to connect messaging to action • Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.) • Bachelor’s degree in marketing, communications, or related field (preferred, not required)

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities