Senior Marketing Operations

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ASAAS

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AR/VR • Media • eCommerce

ASAAS is a leading producer of 360° virtual tours in virtual reality. The company specializes in creating customized virtual tours, utilizing advanced technologies, including 360° video, drone technology, and interactive features, to enhance business visibility and engagement. With a commitment to quality and customer satisfaction, ASAAS offers immersive experiences for various industries, including schools, hotels, museums, and healthcare facilities, and aims to elevate online presence through innovative virtual solutions.

501 - 1000 employees

Founded 2010

🥽 AR/VR

📱 Media

🛍️ eCommerce

📋 Description

• Build, maintain and evolve dashboards, KPIs and performance routines by channel, campaign, segment and journey • Measure key metrics such as CAC, payback, ROI, channel efficiency, activation cohorts and the impact of initiatives on the PLG funnel • Identify bottlenecks, patterns and opportunities, proposing actions and experiments for continuous improvement in acquisition, activation and customer expansion • Ensure quality, consistency, traceability and standardization of marketing data • Operationalize and evolve integrations, rules, naming conventions and workflows between areas such as Marketing, Product, Sales, CS, CRM and internal databases • Structure scalable processes for campaigns, segmentations, analyses and reports, ensuring predictability and reliability of deliverables • Monitor the efficiency of marketing investments, analyze performance variations and evaluate the impact of creatives, segmentations and messaging • Support the setup, execution and measurement of multichannel campaigns (Google Ads, Meta Ads, CRM, email, inbound, app, content and partnerships) • Develop and test hypotheses to accelerate acquisition, activation and engagement, prioritizing initiatives with the greatest potential for impact and scale • Act as a connector between marketing, product, data, pre-sales, sales, channels and RevOps, working closely with the CRO, acquisition team, CRM and Product Marketing to ensure alignment between PLG, campaigns, opportunity generation and revenue strategy • Understand and anticipate the impact of marketing actions on the commercial funnel (pre-sales, sales and channels), monitoring the dynamics of PLG leads at all stages of qualification, conversion and nurturing • Anticipate risks, needs and opportunities, providing data-driven tactical and strategic recommendations to accelerate decisions and prevent loss of efficiency in channels and the funnel.

🎯 Requirements

• Experience with acquisition and activation funnels • Knowledge of PLG metrics and user behavior analysis • Knowledge of campaign planning and measurement • Proficiency with performance tools (Google Ads, Meta Ads) • Experience with CRM and automations (HubSpot) • Experience structuring dashboards, metrics and reports • Experience working with large volumes of data and critically interpreting KPIs • Knowledge of analysis and BI tools (Metabase, Databricks or equivalents)

🏖️ Benefits

• Health and dental insurance with no copayment • Life insurance • Financial assistance for prescription medications • Subsidy for physical activity • Partnership with Neon for the team's financial wellbeing • Partnership with Zenklub for physical and mental health (4 free monthly sessions with a therapist or nutritionist) • Quick massages at headquarters • Flexible meal benefit (Visa card) • Free food at headquarters • Daycare assistance • Parental support program • Extended maternity and paternity leave • In-company training platform • Education assistance (70% subsidy for undergraduate and language tuition, and support for purchasing courses and books) • Home office allowance • Work equipment • Furniture allowance • Partnership with WOBA for coworking access