Vio.com
eCommerce • B2C • Travel
Vio. com is a leading online platform that simplifies the travel booking experience for users. It offers a comprehensive range of travel services, including hotel reservations, flight bookings, and car rentals, all designed to provide customers with seamless access to their travel needs. With a focus on user-friendly interfaces and competitive pricing, Vio. com caters to both leisure and business travelers, ensuring a wide selection of options for various travel preferences.
Marketing Science Consultant, Measurement & Attribution
Job not on LinkedIn
September 2
Vio.com
eCommerce • B2C • Travel
Vio. com is a leading online platform that simplifies the travel booking experience for users. It offers a comprehensive range of travel services, including hotel reservations, flight bookings, and car rentals, all designed to provide customers with seamless access to their travel needs. With a focus on user-friendly interfaces and competitive pricing, Vio. com caters to both leisure and business travelers, ensuring a wide selection of options for various travel preferences.
📋 Description
• At Vio.com, architect and implement unified measurement framework for budget allocation and marketing optimisation • Design and implement Multi-Touch Attribution (MTA) and incrementality framework including holdout experiments and geo-based tests • Implement Marketing Mix Modelling (MMM) • Run experiments to calibrate attribution models and validate measurement accuracy • Build experimental frameworks for continuous testing • Design frameworks to measure view-through and assisted conversions • Develop infrastructure for clean data feeds for attribution • Develop actionable insights to inform budget allocation decisions
🎯 Requirements
• 6+ years building attribution and measurement frameworks for fast-scaling consumer tech, travel, or e-commerce companies at significant scale • Expert-level proficiency in Multi-Touch Attribution (MTA) methodologies and implementation • Deep experience with Marketing Mix Modelling (MMM) • Strong background in experimental design and executing lift experiments, holdout tests, and geo-based experiments • Experience building post-view attribution infrastructure and impression-based measurement systems • Strong understanding of digital marketing channels, attribution challenges, and measurement limitations • Previous contractor experience with rapid implementation and knowledge transfer • Experience leading measurement teams or training analysts on attribution methodologies
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