Creative Director, Concept & Copy – Campaigns

🔥 1 hour ago

🌐 Germany, Austria – Remote

🇩🇪 Germany – Remote 🇦🇹 Austria – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Virtual Identity

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Virtual Identity is a digital agency that focuses on helping companies transform and excel in the digital realm. They specialize in creating engaging content, designing user experiences, and implementing advanced technologies such as AI to optimize business practices. Through a human-centered approach to business growth, Virtual Identity collaborates closely with clients from various sectors including healthcare, consumer goods, and mobility, to enhance their digital presence and performance. With expertise in software engineering, data analytics, UX design, and digital communication, the company offers comprehensive solutions that address the specific needs and goals of their diverse clientele.

📋 Description

• Develop the campaign’s central idea from the brief and strategy through to the tagline, headlines and storyline before design begins • Write copy, including headlines, scripts and pitch narratives • Lead and develop the Digital Creative team • Set the creative direction and provide feedback that strengthens ideas and execution • Help team members grow • Keep the core idea clear and consistent from pitch through launch • Present concepts to existing and prospective clients in German • Work closely with Brand Strategy • Use AI where it can help generate variations and speed up production while retaining ownership of the creative idea

🎯 Requirements

• Several years’ experience as a copywriter or conceptual creative at a creative or advertising agency, most recently in a senior role (ACD, CD or equivalent) • Campaigns built around an original big idea that ran across more than one channel • Experience guiding or leading people; a small creative team is sufficient • Ability to give feedback that improves the work and to take feedback • German at copywriter level (C2): publication-ready, confident in style and true to the brand • Good English • Based in Germany or Austria • Awards or shortlist placements (CCA Venus, Effie, ADC, Cannes) are nice to have, but not essential • Experience with social-first formats is nice to have, but not essential • Based in or near Vienna is a plus

🏖️ Benefits

• Remote work arrangement • Use of AI tools to generate variations and speed up production