InLogic
HR Tech • Recruitment • B2B
InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.
GTM Specialist
Job not on LinkedIn
3 days ago
InLogic
HR Tech • Recruitment • B2B
InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.
📋 Description
• Develop and execute Go-To-Market strategies. • Independently define strategy, set up, monitor, and optimize campaigns in collaboration with the commerce and campaigns teams. • Co-develop GTM/ABM strategies for clients. • Translate ICPs and market insights into data-driven account selection and outreach. • Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar. • Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored to buying groups. • Work with intent data, CRM signals, and enrichment tools to spot opportunities early. • Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and revenue impact. • Collaborate closely with the internal sales and marketing teams (Team NL handles client contact). • Contribute to knowledge sharing and innovation around modern GTM and ABM strategies within the team. • Generate high-quality prospect lists for the commerce team. • Set up lead generation (ABM) campaigns. • Help shape GTM strategies for clients based on strategic sessions and team input. • Build and optimize outreach flows in Clay, LinkedIn, or similar tools. • Manage lists, segmentation, enrichment, and trigger-based workflows. • Write personalized outreach messages (email, LinkedIn). • Monitor engagement, open and reply rates, meetings, and pipeline progression. • Work within the CRM system Orbit/Teamleader.
🎯 Requirements
• Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations. • Proven experience building scalable ABM systems, not just running standalone campaigns. • Strong understanding of data-driven segmentation, ICP definition, and account prioritization. • Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly. • Analytical and commercially minded, you know the balance between automation and genuine personalization. • You’re fluent in the languages of both marketing and sales. • Bonus: experience working in an agency environment and with B2B sales cycles. • Bonus: experience in Dutch clients/market/language.
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