Head of Marketing

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🕒 April 1

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InLogic

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2025

👥 HR Tech

🎯 Recruiter

🤝 B2B

HR Tech • Recruitment • B2B

InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.

📋 Description

• Plan, coordinate, and execute multi-channel marketing campaigns (paid media, email, SEO, social, content) to generate qualified leads and support business growth. • Set clear goals and KPIs for campaigns, internal team members, and contractors to ensure measurable outcomes. • Act as the central point of coordination for all marketing initiatives, bringing structure, clarity, and accountability across the team. • Oversee the rebuild of the company website, defining requirements, managing timelines, budgets, and deliverables with external web developers and designers. • Suggest and prioritise new website features and conversion improvements that enhance user experience and lead generation. • Manage and optimise existing marketing channels while identifying new revenue streams and campaign opportunities. • Collaborate with internal teams and external partners to create and update marketing collateral, presentations, and promotional materials. • Track and report on campaign performance, providing insights, analysis, and recommendations to improve ROI. • Manage event planning and execution for company-hosted live events, ensuring brand consistency and effective lead capture. • Work closely with the internal PPC Analyst, Web Analyst, and Marketing Assistant, guiding their efforts toward shared objectives. • Successfully manage marketing budgets, ensuring efficient allocation that decreases cost-per-lead while improving lead quality. • Maintain strong communication and stakeholder management, keeping leadership updated on performance, insights, and priorities.

🎯 Requirements

• 5+ years of experience in marketing coordination, campaign management, or project management roles. • Proven ability to plan, structure, and deliver marketing projects on time and within budget. • Strong understanding of digital marketing channels — including paid media, social media, SEO, web, and email automation. • Experience managing agencies, contractors, and freelancers, setting KPIs and evaluating performance. • Demonstrated ability to analyze data and report on marketing KPIs, with a focus on continuous improvement. • Experience overseeing website rebuilds or digital transformation projects. • Exceptional organization, planning, and leadership skills, able to manage multiple projects and deadlines. • Confident communicator with the ability to influence and guide senior stakeholders. • **Key Attributes** • Strategic thinker who can identify opportunities and gaps in existing marketing efforts. • Technical and data-savvy: understands performance metrics and how to optimize campaigns effectively. • Leadership mindset: able to guide, mentor, and align team members and partners. • Results-oriented: focused on delivering measurable improvements in ROI, lead quality, and brand visibility. • Proactive communicator: comfortable telling leadership what should be done differently and why. • Highly organized and structured, with a passion for planning ahead and executing efficiently.