Head of Marketing, 360° Marketing Lead

🔥 4 minutes ago

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VirtuHire

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🎯 Recruiter

👥 HR Tech

☁️ SaaS

Recruitment • HR Tech • SaaS

VirtuHire is a remote recruiting and employer-of-record service focused on connecting businesses with vetted South African talent. The company rigorously vets candidates and provides a curated shortlist, interview scheduling, onboarding, payroll, compliance, and full employee management. It offers a no-fee recruitment process, advertises cost savings versus local hires, and emphasizes English proficiency, university-educated candidates, and industry experience. Metrics provided include clients served, hires made, and a high retention rate. VirtuHire positions itself as a partner handling hiring, EOR services, and HR administration to let clients focus on growth.

📋 Description

• Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth. • Build and manage paid media campaigns across Meta, Google, and other relevant digital channels. • Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth. • Create and optimise customer acquisition funnels, landing pages, and website conversion journeys. • Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities. • Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning. • Manage marketing budgets and allocate spend effectively to maximise ROI. • Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value. • Ensure all marketing activities comply with relevant industry regulations and platform advertising policies. • Leverage AI tools and automation where appropriate to improve efficiency and reduce costs. • Coordinate and manage external freelancers, agencies, or contractors when specialist support is required. • Stay up to date with industry trends, competitor activity, and emerging marketing technologies.

🎯 Requirements

• 3+ years of experience in a full-funnel digital marketing role with end-to-end ownership of marketing outcomes. • Proven ability to execute across multiple channels, including paid social, paid search, SEO, content, analytics, and website optimisation. • Experience building and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated industries. • Strong understanding of Meta and Google advertising platforms and their compliance requirements. • Demonstrated ability to develop marketing strategy while remaining hands-on with execution. • Experience working in startup, scale-up, or high-growth environments with limited resources. • Strong analytical skills and confidence using data to drive decision-making and campaign optimisation. • Excellent understanding of web analytics, conversion tracking, and marketing performance reporting. • Strong brand and creative instincts, with the ability to provide direction and feedback on design, messaging, and user experience. • Comfortable working independently, prioritising effectively, and managing multiple projects simultaneously. • Proactive, self-motivated, and highly accountable with a strong sense of ownership. • Experience using AI-powered marketing tools and automation platforms is highly desirable. • Previous experience marketing within regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is highly advantageous.