Chief Marketing Officer

🕒 February 20

🇺🇸 United States – Remote

💵 $270k - $300k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Visby Medical

WebsiteLinkedInAll Job Openings

501 - 1000 employees

⚕️ Healthcare Insurance

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare Insurance • Biotechnology • Pharmaceuticals

Visby Medical is a pioneering medical diagnostics company focused on providing rapid PCR testing technology. Their portable, instrument-free PCR tests deliver accurate, reliable results at the point of care in under 30 minutes, revolutionizing the molecular diagnostics industry. Visby Medical's innovative approach addresses the need for quick and effective infectious disease diagnostics, helping to reduce the wait time for results from days to minutes. With a focus on making infectious disease testing accessible and timely, Visby Medical offers testing solutions for sexual and respiratory health, among others. Their technology's deployability and accuracy can play a crucial role in patient diagnosis and treatment, enhancing public health response capabilities. As a leader in point-of-care diagnostics, Visby Medical continues to push the boundaries of medical technology, aiming to set a new standard for rapid PCR testing in healthcare settings worldwide.

📋 Description

• Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments • Position Visby as the most trusted name in molecular self-testing • Translate market, consumer, and competitive insights into actionable strategies • Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams • Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels • Oversee integrated campaigns that connect science and lifestyle • Lead product marketing across the OTC portfolio • Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits • Build and scale an omnichannel growth engine spanning digital acquisition, retail partnerships, and e-commerce • Build, mentor, and lead a multidisciplinary marketing organization across brand, creative, growth, and insights

🎯 Requirements

• 15+ years of progressive marketing leadership experience • 5+ years in senior roles leading consumer or OTC healthcare brands • Proven track record launching or scaling a regulated consumer product (medical device, diagnostics, healthtech, or wellness) • Deep expertise in brand strategy, consumer insights, and integrated marketing • Experience managing retail, e-commerce, and digital acquisition channels • Strong analytical mindset with fluency in marketing metrics, performance tracking, and ROI measurement • Exceptional storytelling ability and executive presence • Bachelor’s degree required; MBA or other relevant advanced degree preferred

🏖️ Benefits

• More about our benefits • Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option. • We also offer flexible paid time off • 10 company holidays • Many other contemporary benefits and perks