Analytics Engineer, GA4, GTM, GBQ, JS

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September 10

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Viseven

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B2B • Pharmaceuticals • Healthcare Insurance

Viseven is a leading B2B digital marketing company specializing in the pharma and life sciences sectors. It leverages innovative AI-driven omnichannel marketing solutions and a modular content approach to provide comprehensive marketing technology and content enablement services. Viseven offers solutions such as AI-powered content management, omnichannel marketing services, and professional services aimed at revolutionizing healthcare communication. With a global team of over 700 professionals, Viseven partners with companies in pharma, biotech, healthcare, and medical devices to enhance healthcare professional engagement and patient awareness through customized and scalable digital content experiences.

501 - 1000 employees

Founded 2012

🤝 B2B

💊 Pharmaceuticals

⚕️ Healthcare Insurance

💰 Venture Round on 2019-06

📋 Description

• Design and implement custom event tracking to capture key user interactions using GA4’s event-based model. • Configure GA4 properties for event collection and integrate with Google BigQuery; analyze GTM-collected data and troubleshoot tracking issues. • Architect and maintain robust data layers and deploy/manage tracking tags (GA4, marketing pixels) via Google Tag Manager. • Write custom JavaScript for advanced triggers and complex tracking scenarios; use GTM workspaces and environments for version control. • Integrate CMP logic and implement Google Consent Mode; ensure tracking complies with GDPR, CCPA, and related regulations. • Build and maintain internal Looker Studio dashboards; validate data accuracy and collaborate with stakeholders on insights and KPIs. • Use GitHub for version control and implement/manage tracking code across frameworks (Laravel, WordPress, React); debug HTML/CSS/JavaScript for tracking-related changes. • Maintain clear documentation for GTM/GA4 setups, data layers, and workflows; oversee GTM projects from requirements to implementation and QA. • Collaborate with the US-based customer during working hours 9 AM - 5 PM EST, Mon-Fri.

🎯 Requirements

• Google Analytics 4 certification with 1+ years managing end-to-end GA4 projects. • 1-2 years GTM experience, including architecting tagging strategies and delivering measurable results. • 1-2 years of GitHub experience with strong version control and deployment skills. • Experience with Google BigQuery and GA4 data schema. • 1+ years of SQL experience; BigQuery optimization a plus. • 1+ years of JavaScript experience, especially with data Layer and OOP principles. • Experience with Google Cloud analytics products (Dataform, Cloud SQL Server, Cloud Orchestrator) (competitive advantage). • Familiarity with Segment for managing sources and destinations (competitive advantage). • Experience with AWS or Google Cloud Platform environments (competitive advantage). • Adobe Experience Manager tools: Adobe Analytics, Customer Journey Analytics, Adobe Real-Time CDP (competitive advantage).