Customer Strategy Manager

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Vista

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

🤝 B2B

🛍️ eCommerce

💰 $40M Venture Round on 2003-07

B2B • eCommerce • Design/UX

Vista is a remote-first company dedicated to empowering small businesses by providing exceptional services in technology, design, marketing, and customer care. With a global workforce of over 6,500 team members across 17 countries, Vista emphasizes collaboration, inclusivity, and sustainability. Their commitment to innovation enables small businesses to thrive, while the company's culture fosters personal and professional growth for its employees.

📋 Description

• Lead the planning and briefing phases for regional crm activities. • Ensure local implementation and review performance. • Continuously optimize all touchpoints, including email, site, unboxing, and direct mail. • Make real-time campaign adjustments based on a continuous feedback loop and local findings, ensuring all regional activities remain closely aligned with the global strategic roadmap. • Complete targeted treatments for registered non-buyers (rnbs) and first time buyers (ftbs) to drive initial purchases and repeat rates. • Ensure relevancy at scale through personalized communications, cross-selling, churn prevention, and targeted content platforms. • Collaborate across functions to implement high-impact care initiatives like abandon cart and courtesy calls. • Support the regional rollout and testing of upcoming membership and dedication pilots to deepen value capture and broaden engagement. • Partner seamlessly with central teams to support systems integration, zero-party data capture, and omnichannel orchestration.

🎯 Requirements

• 5-10 years of marketing experience, with a primary specialization in crm, lifecycle marketing, and retention in an e-commerce environment. • Bachelor’s degree or equivalent experience in marketing, communications, business, economics, mathematics, or other related fields. • Proven ability to complete localized, multi-channel crm campaigns (email, site, sms). • Strong analytical skills with the proficiency to analyse data and draw strong conclusions to build marketing/action plans. • Excellent verbal and written communication and presentation skills, regularly communicating, voicing ideas, and influencing senior leadership and other collaborators. • Experience working in a fast-paced e-commerce environment with ambitious commercial targets. • Previous involvement in the development or rollout of customer loyalty or membership programs. • Experience in the creation and execution of direct mail campaigns.

🏖️ Benefits

• Inclusivity culture • Professional development opportunities