Vista
B2B • eCommerce • Design/UX
Vista is a remote-first company dedicated to empowering small businesses by providing exceptional services in technology, design, marketing, and customer care. With a global workforce of over 6,500 team members across 17 countries, Vista emphasizes collaboration, inclusivity, and sustainability. Their commitment to innovation enables small businesses to thrive, while the company's culture fosters personal and professional growth for its employees.
Senior Paid Search Specialist
Job not on LinkedIn
October 24
Vista
B2B • eCommerce • Design/UX
Vista is a remote-first company dedicated to empowering small businesses by providing exceptional services in technology, design, marketing, and customer care. With a global workforce of over 6,500 team members across 17 countries, Vista emphasizes collaboration, inclusivity, and sustainability. Their commitment to innovation enables small businesses to thrive, while the company's culture fosters personal and professional growth for its employees.
📋 Description
• Plan, set up, implement, monitor, and optimize paid search campaigns across Google Ads, Microsoft Ads, and related platforms • Conduct keyword research, competitor benchmarking, and search trend analysis to uncover growth opportunities • Write and test ad copy to improve click-through and conversion rates • Partner with creative and web teams to align ad messaging with landing page experience • Manage campaign budgets, pacing, and bidding strategies to ensure spend efficiency and maximum ROI • Implement and troubleshoot conversion tracking, attribution, and remarketing tags • Analyze performance metrics (CTR, CPA, ROAS, etc.) and provide actionable insights • Run A/B tests on ads and landing pages to drive continuous improvement • Stay informed on search engine updates, platform innovations, and protocols • Prepare and present campaign performance reports and recommendations to marketing leadership.
🎯 Requirements
• Bachelor’s degree in Marketing, Business, Communications, or related field—or equivalent experience • 3–5 years of experience managing paid search (SEM) campaigns in eCommerce, retail, or a related field • Deep knowledge of Google Ads and Microsoft Ads, including Shopping, Performance Max, and remarketing campaigns • Strong analytical skills with proficiency in Google Analytics (GA4), Excel/Google Sheets, and data interpretation • Experience with conversion tracking, attribution modeling, and tag/pixel management • Proven ability to manage budgets, optimize spend, and improve campaign efficiency • Strong written and verbal communication skills with a talent for crafting persuasive ad copy • Self-starter who can manage multiple campaigns and priorities independently • Comfortable working remotely with team alignment during U.S. business hours (9 a.m. – 1 p.m. CT).
🏖️ Benefits
• Remote-First culture offers autonomy and flexibility • Collaboration spaces available for in-person teamwork
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