Senior Paid Search Specialist

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🕒 January 18

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Logo of Vista

Vista

5001 - 10000 employees

Founded 1995

🤝 B2B

🛍️ eCommerce

💰 $40M Venture Round on 2003-07

B2B • eCommerce • Design/UX

Vista is a remote-first company dedicated to empowering small businesses by providing exceptional services in technology, design, marketing, and customer care. With a global workforce of over 6,500 team members across 17 countries, Vista emphasizes collaboration, inclusivity, and sustainability. Their commitment to innovation enables small businesses to thrive, while the company's culture fosters personal and professional growth for its employees.

📋 Description

• Regularly analyze complex data to identify performance trends. • Prepare and present performance reports to marketing leadership. • Identify and pursue new paid search channels or tactics. • Setup, maintain, and analyze campaign tracking. • Plan, set up, execute, monitor, and optimize paid search campaigns. • Conduct in-depth keyword research and analysis. • Develop compelling ad copy and coordinate with creative teams. • Manage bids, budgets, and spend pacing. • Run A/B tests to continuously improve performance. • Monitor search engine and industry trends.

🎯 Requirements

• Bachelor's degree (Marketing, Business, Communications, or related field) or equivalent experience. • 3–5 years of experience in Paid Search or Data Analytics. • Strong analytical skills. • Familiarity with Google Ads, Microsoft Ads, and their tools/features. • Ability to write compelling ad copy. • Experience managing budgets, pacing spend, bid strategies. • Comfortable testing (A/B, multivariate) experiments. • Good communication skills.

🏖️ Benefits

• Flexible work arrangements • Professional development

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