Senior Category Manager

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Vita Coco

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🍽️ Food & Beverage

👥 B2C

🧘 Wellness

💰 $115M Post-IPO Secondary - Vita Coco on 2023-05

Food & Beverage • B2C • Wellness

Vita Coco is a publicly traded consumer beverage company that pioneered coconut water in the U. S. The Vita Coco Company operates a portfolio of better-for-you beverage brands, including Vita Coco (coconut water), Ever & Ever (sustainable enhanced water), and PWR LIFT (protein-infused water). The company emphasizes health and wellness, sustainability, and expanding its beverage platform through organic growth and strategic acquisitions (e. g. , Copra).

📋 Description

• Embrace a true storytelling mindset, shifting from presenting data to bringing the audience along on a data-based story journey • Know your audience and how to adapt presentation style/content accordingly to achieve maximum impact • Elevate presentations from the “what” to the “so what” and the “now what” • Navigate ambiguity and connect the dots for audiences, using insights to drive action • Become a close partner to the Sales team, working arm-in-arm to enhance business management capabilities, identify opportunities, and cement Vita Coco’s position as a best-in-class partner to retailers • Influence through collaboration and negotiation, and operate with the understanding that relationships are built on mutual trust • Collaborate cross-functionally with team members across departments to drive business success • Establish and cultivate relationships with external Insights partners (vendors, KDP counterparts, etc.) via recurring connects • Act as a trusted category advisor to retailers, presenting retailers with opportunities and insights that they are unable to see themselves • Manage the development of channel and retailer-specific selling materials • Own the crafting of the category look of success for Grocery, Natural, and Drug retailers, including making recommendations to retailers on best-in-class shelving designs to capture future category growth • Coach and develop your team of direct reports, including prioritizing full team workload to maximize business impact • Drive strategy and thought leadership with outside-the-box thinking • Maintain a close pulse on business performance via ongoing evaluation with Sales counterparts • Synthesize multiple data sources into compelling and concise fact-based stories • Establish and track KPIs to measure progress and success in achieving channel objectives • Analyze shelving, pricing, assortment, and merchandising variables to identify account and channel-specific growth opportunities • Take on special projects as business needs warrant.

🎯 Requirements

• Bachelor’s degree in a business-related field required • 7-10 years of category management experience required • Experience with 84.51 required • Significant experience with scanning data sources, such as Circana or NIQ • Strong mastery of panel data sources, such as Numerator, Circana, and/or retailer-specific data sources • Experience with JDA or other space planning software • Proficient in Microsoft Office (Word, Excel, PowerPoint) • A natural curiosity for and expertise in natural + functional beverage trends and strategy • A continuous improvement mindset rooted in a genuine desire to understand what’s working and what’s not • Proactivity and the desire to go above and beyond to achieve results.