VSP Vision Care
Healthcare Insurance • Retail
VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.
Principal Marketing Specialist
Job not on LinkedIn
20 hours ago
VSP Vision Care
Healthcare Insurance • Retail
VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.
📋 Description
• Lead the Customer Experience (CX) marketing strategic vision • Analyze, plan, and manage marketing activities • Develop and execute a comprehensive CX marketing strategy and roadmap • Lead member segmentation development and analysis, persona development, and journey mapping • Identify business opportunities and manage major business initiatives • Serve as CX program owner, accountable for strategic development, design, and execution • Monitor and ensure contracts and statements of work are performed to quality standards • Oversee CX marketing initiatives, including daily management of agencies, data, and analytics • Collaborate with market managers and the communications team • Identify segment trends and opportunities to understand the changing marketplace
🎯 Requirements
• Bachelor’s degree in Business, Marketing, or related field, or equivalent experience • Eight years of experience in marketing • Experience managing external agency partner/relationships and negotiating agency contracts • Experience managing and forecasting marketing budgets to ensure campaigns are executed within budget while meeting set yearly sales targets • Advanced understanding of CX concepts and building/execution techniques • Solid working knowledge of MS Office, PowerPoint, Word, and Excel • Proven ability to develop and execute marketing strategies • Outstanding communication, project management, and collaboration skills • Experience initiating and driving strategic, cross-functional projects to completion • Comfortable navigating uncertainty with the ability to analyze and synthesize various forms of information/inputs
🏖️ Benefits
• Bonuses and commissions • Health insurance • Professional development
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