CRM & App Marketing Manager – Assistant Manager

🕒 July 27

🇨🇳 China – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 33%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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VT Markets

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

VT Markets is a global online retail trading broker that provides access to Forex, indices, energies, precious metals, commodities, ETFs, CFD shares, CFD bonds and cryptocurrencies through industry platforms such as MetaTrader 4, MetaTrader 5, TradingView and a proprietary mobile app. The company offers multiple account types (Standard STP, RAW ECN, swap-free, Cent, Demo), copy trading, PAMM/VTrade for pooled capital management, VPS services, and a suite of trading tools and market insights (Market Buzz, Economic Calendar, Expert Advisor, analysis and webinars). VT Markets markets promotions, partner programs (Introducing Broker, CPA affiliates), and customer support in multiple languages; it targets retail traders and partners with features like deposit/withdrawal options, loyalty programs, and claims of client fund protections.

📋 Description

• Set up, configure, and manage App Push, in-app pop-ups and banners, WhatsApp, and LINE messaging campaigns • Build, maintain, and optimise channel touchpoints across the full user lifecycle • Strategise and execute campaigns for product launches, promotions, seasonal events, and business priorities • Manage message templates, rich media, deep links, CTAs, and behavioural sequencing • Maintain opt-in/opt-out flows, suppression lists, and platform compliance • Design event-triggered and behaviour-based automation flows in the CEP platform • Define trigger logic, delay windows, frequency caps, and exit conditions • Partner with analytics and product teams on event and attribute instrumentation • Build audience segments and apply dynamic personalisation and conditional logic • Develop segmentation frameworks for always-on journeys and one-off campaigns • Own performance reporting across delivery, open/read, click-through, conversion, opt-out, and revenue attribution metrics • Maintain real-time dashboards and monitor channel health • Conduct post-campaign analysis and produce actionable insights • Design and run A/B and multivariate tests • Optimise content, cadence, channel mix, and funnel conversion • Collaborate with global and regional marketing, content, analytics, and product teams • Drive product feature development that expands messaging-channel effectiveness

🎯 Requirements

• 3–5 years of hands-on experience in CRM, lifecycle marketing, or mobile marketing in a consumer app environment • Experience in e-commerce, fintech, trading, super-app, gaming, or similar industries • Experience setting up and managing App Push notifications and in-app banners, including rich push, deep links, and triggered automation flows • Hands-on experience with WhatsApp Business API and message template management • Working knowledge of LINE Push Messaging and campaign mechanics • Proficiency with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent • Strong understanding and practical application of behavioural, lifecycle-based, and attribute-based segmentation • Familiarity with WhatsApp Commerce Policy, LINE Messaging Policy, and Apple/Android push guidelines • Data literacy, including dashboard reading, funnel-metric interpretation, and campaign-data analysis • Experience running A/B tests and communicating results to non-technical stakeholders • Ability to identify data leakage points in automation journeys and drive optimisation • Ability to manage multiple channels and projects in a fast-paced environment • Strong cross-functional communication and collaboration skills • High user empathy and focus on non-intrusive communication • Must use a personal device and laptop for work

🏖️ Benefits

• Personal growth opportunities • Collaboration and intrapreneurship culture • Transparent and objective performance management • Opportunity to work with a global, diverse team across over 15 countries • Personal device and laptop use for work