CRM & App Marketing Manager

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VT Markets

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

VT Markets is a global online retail trading broker that provides access to Forex, indices, energies, precious metals, commodities, ETFs, CFD shares, CFD bonds and cryptocurrencies through industry platforms such as MetaTrader 4, MetaTrader 5, TradingView and a proprietary mobile app. The company offers multiple account types (Standard STP, RAW ECN, swap-free, Cent, Demo), copy trading, PAMM/VTrade for pooled capital management, VPS services, and a suite of trading tools and market insights (Market Buzz, Economic Calendar, Expert Advisor, analysis and webinars). VT Markets markets promotions, partner programs (Introducing Broker, CPA affiliates), and customer support in multiple languages; it targets retail traders and partners with features like deposit/withdrawal options, loyalty programs, and claims of client fund protections.

📋 Description

• Set up, configure, and manage campaigns across App Push notifications, in-app pop-ups and banners, WhatsApp messaging, and LINE messaging channels—from journey automations to day-to-day operations. • Build, maintain, and optimise channel-specific touchpoints in automation journeys for the full user lifecycle: onboarding, activation, engagement nudges, re-engagement, win-back, and beyond, via our CEP platform (e.g. Braze or equivalent). • Strategise and execute tactical campaigns aligned with product launches, promotions, seasonal events, and business priorities. • Manage message templates, rich media, deep links, CTAs, and behavioral sequencing logic consistently across all channels. • Maintain channel hygiene—manage opt-in/opt-out flows, suppression lists and ensure strict compliance with platform policies, including WhatsApp Commerce Policy, LINE Messaging Policy, and Apple/Android push guidelines. • Collaborate with the Lifecycle team to design and implement event-triggered and behavior-based automation flows within our CEP platform, integrating messaging channels meaningfully into the user journey. • Define trigger logic, delay windows, frequency caps, and exit conditions to create coherent, non-intrusive user experiences. • Partner closely with Growth Analytics and Product teams to ensure the right behavioral events and user attributes are instrumented and available for targeting; proactively push for new feature development where needed to maximise channel effectiveness. • Build and manage audience segments based on behavioral signals, lifecycle stage, product usage, demographics, and engagement history. • Apply personalisation at scale—dynamic content, variable substitution, and conditional logic—to ensure every message feels relevant to each recipient. • Develop and maintain a segmentation framework that supports both always-on journeys and one-off campaigns; continuously identify high-value and at-risk user cohorts and develop targeted communication strategies for each. • Own channel performance reporting — tracking delivery rate, open/read rate, click-through rate, conversion, opt-out rate, and revenue attribution across all channels. • Maintain dashboards to give the team real-time visibility into campaign performance and channel health. • Conduct post-campaign analysis and produce actionable insights — what worked, what didn't, and what to test next. • Monitor channel-level trends such as declining CTR or rising opt-out rates, and proactively identify and address performance deterioration before it compounds. • Design and run structured A/B and multivariate tests across message copy, creative, timing, frequency, and targeting—with clear hypotheses and statistically valid conclusions. • Continuously optimise content, message cadence, and channel mix based on user behavior and engagement data. • Identify funnel leaks in automation journeys and implement fixes to improve conversion at each stage. • Stay current with platform-specific best practices for App Push, in-app messaging, WhatsApp, and LINE, and apply them to continuously raise engagement benchmarks. • Partner with global and regional marketing teams to execute campaign activations, providing subject matter expertise on how to effectively utilise each messaging channel to reach users and achieve campaign goals. • Work with the Content team to brief and deliver assets optimised for each channel's format and audience context. • Collaborate with Growth Analytics to ensure accurate measurement, event tracking, audience segmentation, and post-campaign analysis. • Partner with Product teams to drive development of features that expand the reach and effectiveness of messaging channels.

🎯 Requirements

• 3–5 years of hands-on experience in CRM, lifecycle marketing, or mobile marketing in a consumer app environment—e-commerce, fintech, trading, super-app, gaming, or similar. • Proven experience setting up and managing App Push notifications and in-app banners, including rich push, deep links, and triggered automation flows. • Hands-on experience with WhatsApp Business API, including managing message templates. • Working knowledge of LINE Push Messaging and its campaign mechanics. • Proficiency with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent. • Strong understanding of user segmentation principles—behavioral, lifecycle-based, and attribute-based—and a demonstrated ability to apply them in practice. • Familiarity with platform compliance policies (WhatsApp Commerce Policy, LINE Messaging Policy, Apple/Android push guidelines) and experience running compliant channel operations. • Data-literate: comfortable reading dashboards, interpreting funnel metrics, and drawing actionable conclusions from campaign data. • Experience running A/B tests and communicating results clearly and persuasively to non-technical stakeholders. • Ability to identify data leakage points within automation journeys and use analysis to drive journey optimisation and conversion improvement. • Strong executor with a structured mind — able to manage multiple channels and projects simultaneously in a fast-paced environment without dropping the ball. • Excellent cross-functional communication and collaboration skills, able to connect effectively with data, content, product, and marketing teams. • High degree of user empathy—always placing user experience at the centre, seeking the optimal balance between performance-driven outcomes and non-intrusive communication. • Due to the remote nature of the role, you will need to access your personal device & laptop for work.

🏖️ Benefits

• As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries. • Your Journey After Applying • - Screening interview with our talent acquisition partner • - Interview with your direct hiring manager • - Second interview with 2nd-level manager