Full-Stack Digital Strategist

🕒 April 26

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Wallop Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

💰 $10M Series B on 2006-09

B2B • Marketing • Travel

Wallop Inc. is an independent creative and digital strategy firm that focuses on generating growth and impact for the travel and hospitality industries. With a firm commitment to sustainability, Wallop partners with various charities as part of its 1% for the Planet initiative, aiming to reduce the environmental footprint of travel. The company emphasizes a nurturing environment for its workforce, supporting continuous learning and expertise building, while working with renowned travel, hospitality, and real estate brands. Their services primarily include design, development, and digital marketing tailored to enhance businesses in these sectors.

📋 Description

• Run strategy sessions/client calls • Monitor and optimize our clients’ organic and paid performance. • Implement cutting-edge paid advertising campaigns. • Maintain data quality and implement tracking. • Provide data-driven insights. • Contribute to process and service development. • Develop industry-specific expertise.

🎯 Requirements

• Hospitality is a service business, and we are service providers to them; soft skills/ people skills are a must. • Proficient in GA4 and data presentation with strong levels of digital marketing knowledge • Skilled in Google Tag Manager for cross-domain and e-commerce tracking • Experienced in identifying and resolving tracking errors • Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads. • Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush • Experienced in high-paced agency environments, working with multiple clients on multiple projects. • Adept at autonomously solving problems as they arise - an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships. • Skilled in developing and implementing highly optimized funnels. • Collaborative approach with developers and project managers for continuous website improvement. • Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar • Knowledgeable about best practice management techniques for industry-standard platforms. • Bonus points for: • Experience with advertising in the hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com), and metasearch • Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.) • Google certifications (Analytics, Google Ads Search/Display/Video, etc.) • Additional language skills (French or Arabic) • Experience with Google Data Studio • Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.

🏖️ Benefits

• 15 days of vacation (3 weeks) to start • Extended health and medical benefits • $1000 annual health and wellness spending account (for use by you and your family) • Profit share program - when we win as a company, you win as well • $30 home office stipend per pay period • $1000 one time home office set up on first pay • Provided MacBook for work use • Flexible working hours and days • Ability to work remotely or from our Vancouver office • Extended Christmas holidays • Extended Easter weekend (Easter Monday & Easter Friday) • Winter holiday party • Ability to work from another country to extend a vacation or time in your home country • Parental leave salary top-up during your first month’s leave