WATI
Artificial Intelligence • API • SaaS
WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.
Lead – Marketing Operations
Job not on LinkedIn
November 4
WATI
Artificial Intelligence • API • SaaS
WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.
📋 Description
• Own the marketing tech stack, automation workflows, reporting frameworks, and integrations. • Operate and optimize tools such as the marketing automation platform (e.g. HubSpot, Marketo, or equivalent). • Design, build, and maintain integrations and workflows between marketing systems and CRM. • Build and execute campaign workflows with scalability and personalization in mind. • Manage lead lifecycle processes and monitor funnel conversion points. • Build dashboards and reports for campaign performance and analyze results. • Implement consistent data standards and conduct regular audits.
🎯 Requirements
• 6–8 years of experience in **Revenue Strategy, RevOps, Strategy Consulting, or Founder’s Office** roles. • Proven ability to build and operationalize GTM and planning frameworks in high-growth SaaS environments. • Strong business acumen with a structured, data-driven approach to problem solving. • Excellent communication and stakeholder management skills across global teams. • Proficiency in analytics and planning tools (e.g. Excel, PowerBI, or similar). • Experience in defining and running operating cadences like AOPs, QBRs, and forecasting rhythms. • Based in India - preferably Chennai or Bangalore.
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