SEO, Content & AI Growth Lead

🕒 March 11

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WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• Define and execute Wati’s organic growth roadmap across traditional search (Google) and Generative/Answer Engine Optimization (GEO/AEO like Perplexity, ChatGPT Search). • Own the funnel: Channel → Activation → Pipeline → Revenue. Every organic initiative must include a target metric, revenue logic, and a clear payback period. • Shift our organic narrative to target higher-value, AI-ready segments (Mid-Market/Enterprise). • You will design and implement fully scalable, programmatic, and AI-assisted content workflows. • Use agentic coding tools (Cursor, Claude Code, etc.) to automate SEO tasks, internal linking, and content research. • Move fast: Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does. • Maintain flawless technical SEO (indexation, crawlability, Core Web Vitals). • Structure our content to be easily digested by LLMs (Schema, entity-driven structures, Information Gain optimization) to ensure Wati is the primary cited source in AI-generated answers.

🎯 Requirements

• Proven Track Record: Demonstrated ability to drive ARR/pipeline growth through SEO and content strategy in a B2B SaaS environment. • AI-Native Operator: Hands-on experience with programmatic SEO, automated content workflows, and agentic coding tools (Cursor, Claude Code, Codex, Python scripting). • Technical Mastery: Deep understanding of traditional Technical SEO, site architecture, and the emerging rules of GEO and AEO. • Funnel Math: High comfort level with numbers, cohort performance, CAC efficiency, and pipeline velocity. • Leadership: Experience leading a team (or cross-functional squads) with high accountability and weekly review loops.