Global Head of Marketing

Job not on LinkedIn

🕒 February 2

🇸🇳 Senegal – Remote

💵 $195k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 46%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Wave Mobile Money

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

💼 Consulting

📦 Logistics

💳 Fintech

Consulting • Logistics • Fintech

Wave Mobile Money is a company that offers a revolutionary mobile money service. Their platform allows users to deposit, withdraw, and send money with minimal fees—only 1% for sending money. Customers can pay bills and buy airtime instantly for free. Wave ensures the protection of users' finances with best-in-class security and provides customer support through a toll-free number. The service is praised for its simplicity, efficiency, and convenience, making it a popular choice for transferring money and managing mobile financial transactions.

📋 Description

• Drive growth across Wave’s Payments, Growth, and other core teams • Shape Wave’s cost-effective brand strategy • Lead go-to-market initiatives for new products • Manage the internal marketing team and external partners • Report directly to Wave’s General Manager of Growth • Build and mentor a high-performing marketing team focused on ambitious growth targets • Foster collaboration with other departments to prioritize and execute marketing activities • Manage relationships and strategies with external marketing agencies or internal PR teams • Work closely with PR on Wave’s response to policy and operational issues • Develop and execute multi-channel product marketing strategies focused on billboards, radio, BTL activations, social media, and influencer initiatives • Monitor campaign metrics and optimize marketing performance • Build and improve messaging across channels, target audiences, and segments • Identify and close deals with marketing-specific partners • Establish and manage marketing budgets for each country • Monitor spending, identify cost-saving opportunities, and allocate budgets to maximize ROI • Optimize customer acquisition costs with the growth team by evaluating campaign performance and channel effectiveness • Oversee brand efforts and ensure consistent, impactful communications across marketing materials and touchpoints • Travel to operational markets at least once per quarter

🎯 Requirements

• Fluency in English and French • At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar • Experience developing or executing B2C marketing strategies in Africa • Willingness to travel frequently to operating markets • Compelling storyteller, in writing and verbally • Experience running a successful functional marketing team • Experience leading impactful brand strategy for a globally recognized company or fast-growing startup • Strong communication and coordination skills • Analytical approach to marketing and optimizing customer acquisition costs • Experience managing large cross-cultural teams with rapidly changing priorities • Extensive network of contacts across media, advertising networks, and vendors • Detail-oriented and organized • Intellectual curiosity and creativity • Tenacity and willingness to see initiatives through • Ability to adjust quickly to changing priorities and handle complexity and change effectively • Resume in English and a cover letter describing interest in Wave and the role

🏖️ Benefits

• Yearly $1,200 stipend to support coworking meetups with teammates • Subsidised health insurance for you and your dependents • Retirement contributions • 6 months of fully paid parental leave • Subsidised fertility assistance • Flexible vacation, with most folks taking between 21-30 days per year • $10,000 annual charitable donation matching • Generous equity package