Director of Growth Marketing

🕒 February 9

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Wave HQ

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Wave HQ is a financial services company that provides a suite of money management tools designed to help small business owners. The platform offers features such as invoicing, online payments, accounting, and payroll, all in one integrated system. Wave HQ aims to simplify the financial management process for small business owners, enabling them to manage invoices, track income and expenses, and process payroll efficiently. The company is targeted towards freelancers, contractors, consultants, and self-employed entrepreneurs, providing them with a user-friendly dashboard and access to bookkeeping, accounting, and payroll coaching.

📋 Description

• Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets. • Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption. • Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV. • Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization. • Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers. • Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance. • Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers. • Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights. • Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution. • Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes. • Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI. • Identify opportunities to automate workflows and increase efficiency across the team.

🎯 Requirements

• 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability. • Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR. • Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools. • Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives. • Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data. • Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines. • Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation.

🏖️ Benefits

• Health insurance • Remote work options • Professional development opportunities