Marketing Automation Developer

10 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 QA Automation Engineer

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Wealthsimple

WebsiteLinkedInAll Job Openings

Finance • Fintech • Investing

Wealthsimple is a financial technology company based in Canada that offers a range of investment and financial services. They provide managed investing options with custom portfolios tailored to individual goals, and offer self-directed investing to take control of trading stocks, ETFs, and cryptocurrencies commission-free. Wealthsimple also provides high-interest cash accounts, various retirement savings accounts, and a comprehensive set of tools for personal finance management. With over 3 million users, they emphasize low fees, transparency, and personalized financial advice.

501 - 1000 employees

Founded 2014

💸 Finance

💳 Fintech

💰 Private Equity Round on 2021-05

📋 Description

• Create and maintain our email templates and email design system • Build interactive email experiences, including dropdowns, carousels, and AMP for email • Code advanced techniques like background images, device targeting, and dark mode support • Provide development guidance and support to the Lifecycle Marketing team for email and in-app message builds • Stay current on industry changes and email client support updates • Act as SME on email and in-app message feasibility, scope creative designs, and explain channel nuances • Troubleshoot and resolve complex email, in-app and web template issues • Design and build complex, multi-channel automation journeys in Braze • Manage platform administration, including roles, users, and account settings • Create and maintain custom HTML templates for in-app messaging • Write Liquid for complex personalization and dynamic content • Develop custom scripts (webhooks, advanced Liquid logic) to extend platform capabilities • Integrate external tools and platforms using APIs beyond native supported integrations • Test and support platform-side requirements for integrations (API requirements, custom attributes) • Provide solution design and support for non-Lifecycle teams utilizing our marketing tools

🎯 Requirements

• Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques • Interactive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elements • Marketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud • Advanced scripting: Strong skills in Liquid, webhooks, and other marketing automation scripting languages • SQL proficiency: Ability to write complex SQL queries for segmentation and reporting • API integration: Experience integrating external platforms using APIs beyond standard supported integrations • Problem-solving: Exceptional troubleshooting skills for niche email and platform issues • Technical architecture: Ability to translate business requirements into technical solutions • Automation mindset: Strong instinct for identifying manual processes that can be automated and implementing scalable solutions

🏖️ Benefits

• Competitive salary with top-tier health benefits and life insurance • Retirement savings matching plan using Wealthsimple for Business • 20 vacation days per year and unlimited sick and mental health days • Up to $1,500 per year towards wellness and professional development budgets respectively • 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year • A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS) • Allocated number of Wellness Days that can be scheduled over the course of the year!