Landing Page Designer, Conversion Focused

🕒 March 14

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Lucyd

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.

📋 Description

• Designing and optimizing landing pages, offer pages, and funnel-specific product pages • Translating ad hooks and offer strategy into conversion-focused page experiences • Improving what users land on after the click, whether that is a custom landing page, PDP variant, or other post-click experience • Supporting page testing, iteration, and optimization based on performance • Identifying where the current post-click experience is creating friction or hurting conversion • Helping define how landing pages should be requested, built, and improved within Lucyd • Using AI tools to speed up production and increase design leverage • Partnering closely with Growth Strategists, Advertising, and Post-Click teams

🎯 Requirements

• 3+ years of experience in CRO-focused design, landing page design, funnel design, or conversion-oriented eCommerce design. • A portfolio demonstrating at least 20 DTC/eCommerce landing pages or product pages (PDPs) you have designed. Candidates without relevant portfolio examples will not be considered. • Experience designing for paid media funnels, not just general web design. • Comfort using AI tools to generate and iterate on landing page designs quickly, while applying strong design judgment and strategic direction. • Exceptional organizational skills, adept at juggling multiple projects while maintaining top-notch productivity and prioritization. • Excellent communication and interpersonal skills to manage client expectations and maintain strong relationships. • Experience in DTC wellness supplements, cannabis or other restricted products or adjacent consumer categories is a plus.

🏖️ Benefits

• Remote work options