Consumer Insights Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇮🇩 Indonesia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Maker Lab

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes.

📋 Description

• Manage research and insights for Consumer Apps & Gen AI in Southeast Asia • Own end-to-end product research, teardowns and competitive benchmarking of Consumer Apps and Gen AI features against competitors across Southeast Asia • Design and run structured market research and product testing in Indonesia, evaluating product readiness, performance and localisation quality • Track competitor product launches and feature rollouts, keeping the team informed on market availability and gaps • Partner with research and analytics agencies to turn qualitative and quantitative findings into clear, actionable recommendations for the marketing team • Organise scattered product feedback into structured, easily shareable insights using light coding/vibe-coding approaches • Keep pace with a fast-moving product cadence, with new launches shipping roughly every two weeks • Build light workflow automation to streamline data collection and reporting where useful

🎯 Requirements

• 3-4 years of experience in market research, consumer insights or product marketing, ideally within a tech company or an agency working with tech clients • Very detail-oriented, with a strong track record of accurate, error-free work and rigorous attention to edge cases • A basic understanding of marketing research principles and methodologies, and familiarity with market research tools and software • Strong presentation skills and report writing abilities • Strong grounding in both qualitative and quantitative research methods • Comfortable using basic coding, low-code or no-code tools to organise data and streamline workflows • Experienced in using everyday AI tools to construct and refine prompts, knowing when AI output needs human review, and following company AI-usage and data-privacy policies • Experience with social listening tools (e.g., Brandwatch, Meltwater, Talkwalker, or similar platforms) to monitor digital conversation volumes, sentiment shifts, and Share of Voice (SOV) across Southeast Asian markets • Excellent written and spoken English, plus fluency in Bahasa Indonesia • Portfolio of past work demonstrating research rigour and analytical depth