Marketing Specialist

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Maker Lab

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Marketing

Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes.

📋 Description

• Drive corporate trust in Thailand by managing flagship educational, AI, and safety programs. • Oversee agency vendors, lead local event execution, and adapt global campaigns using Thai consumer insights. • Support operational support and program management for flagship initiatives, including regional career certification tracks, student ambassador networks, AI academies, and country-level velocity program planning. • Systematise complex operational processes across multiple workstreams to ensure program goals and OKRs are met efficiently. • Manage high-visibility project timelines, track regional progress, and create compelling performance reports with limited guidance. • Support high-impact economic growth initiatives that help students, entrepreneurs, and individuals gain critical skills to advance their careers and businesses. • Drive digital responsibility education across the market, teaching users how to take control of their data and remain safe online regarding privacy and security. • Maintain meticulous documentation, including localised program trackers, training materials, and master vendor records. • Identify process gaps and implement scalable improvements across various external vendor operations. • Manage creative agencies, media partners, and event organisers to ensure high-quality project delivery that meets global standards. • Oversee the end-to-end Thai language translation and validation process for all marketing and campaign assets. • Translate global brand initiatives and adapt campaigns based on local consumer insights and regional cultural nuances. • Partner closely with agency partners, course providers, and distribution networks to maximise program footprint and community impact. • Build strong relationships with internal and external stakeholders, serving as the central point of contact to ensure absolute cross-functional alignment. • Independently manage large-scale digital and in-person corporate events from initial planning through to execution and post-event performance analysis.

🎯 Requirements

• BA/BS degree or equivalent experience • 2+ years of experience in marketing, agency production, or program management, with a proven ability to execute projects independently. • Native fluency in Thai with strong written and verbal communication skills in English to coordinate seamlessly across local and international teams. • Exceptional organisational skills with a meticulous eye for detail and a proactive, "can-do" attitude toward evolving job scopes. • High proficiency in modern project management tools, spreadsheets, and executive-ready slide formatting. • Strong baseline knowledge of the local digital ecosystem, market trends, and online safety landscapes in Thailand. • Prior experience in stakeholder management or directly collaborating with government, non-profit, or educational institutions is a significant advantage. • A natural problem-solver who can navigate cross-functional matrix environments and manage multiple priorities simultaneously.