Marketing Specialist

3 days ago

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Maker Lab

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B2B • Marketing

Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes.

51 - 200 employees

🤝 B2B

📋 Description

• Develop an insight-led Consumer marketing plan for the Vietnamese market, identifying and prioritising key opportunities and challenges for Search, Assistant, and Business Profile products. • Lead the launch and execution of marketing campaigns from inception to completion, ensuring all initiatives are optimised for efficiency and impact. • Support essential research into user behaviour, competitive landscape, and market trends to inform strategic decision-making. • Apply marketing analytics, statistical analysis, and experimentation (A/B testing) to clarify performance and drive continuous improvement. • Use SQL to analyse large datasets and translate complex findings into clear, actionable insights for cross-functional partners. • Collaborate closely with product, comms, regional, and in-country teams to ensure seamless execution and alignment across all initiatives. • Demonstrate strong problem-solving capabilities by developing creative and non-traditional solutions for difficult, undefined problems.

🎯 Requirements

• BA/BS degree or equivalent experience • 3+ years of experience in marketing, consulting, or communications, with a proven track record of exceptional performance and high productivity. • Experience working with digital marketing and performance marketing. • Demonstrated problem-solving and analytical capabilities, combined with solid project management skills and the ability to lead projects independently. • Expertise with marketing analytics and statistical analysis; proven experience with A/B testing and experimentation. • Ability to use SQL to analyse large datasets and translate them into actionable insights. • Exceptional adaptability, strong teamwork skills, dedication, and a positive attitude. • Able to work in a fast-paced, deadline-driven, technology work environment and navigate ambiguity in a complex matrix organisation. • Exceptional verbal and written English, and fluent in Vietnamese, with strong communication and presentation skills