Project Lead – Retail and Training Advocacy

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Maker Lab

51 - 200 employees

🤝 B2B

B2B • Marketing

Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes.

📋 Description

• Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. • Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. • Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. • Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. • Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff. • Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams. • Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms. • Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.

🎯 Requirements

• BA/BS degree or equivalent experience in Business, Marketing, or Education • 12+ years of experience in retail training, trade marketing, or project management. • Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches. • Experience managing localisation workflows and working with external vendors. • Previous experience in the Consumer Electronics or Tech industry. • Familiarity with Learning Management Systems (LMS) and content authoring tools. • Strong understanding of regional retail landscapes and cultural nuances across APAC. • Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet. • Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail. • Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships. • Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment. • Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools. • High energy and a proactive, "go-getter" attitude focused on teamwork and project success. • Exceptional verbal and written English communication and presentation skills.

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