Web Estratégica
51 - 200 employees
Founded 2011
🤝 B2B
🛍️ eCommerce
B2B • eCommerce • Marketing
Web Estratégica is a consultancy specializing in organic traffic generation, content production, and SEO consulting. The company creates growth strategies aimed at improving website rankings on Google, attracting genuinely interested users, and ultimately increasing conversion rates and sales. With extensive experience in lead generation and content creation for brands, Web Estratégica prides itself on delivering market intelligence that leads to concrete results for clients. They focus on performance analysis, competition studies, persona mapping, and content strategy development.
Digital PR Analyst – Mid-level
Job not on LinkedIn
🔥 0 minutes ago
🗣️🇧🇷🇵🇹 Portuguese Required
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Web Estratégica
51 - 200 employees
Founded 2011
🤝 B2B
🛍️ eCommerce
B2B • eCommerce • Marketing
Web Estratégica is a consultancy specializing in organic traffic generation, content production, and SEO consulting. The company creates growth strategies aimed at improving website rankings on Google, attracting genuinely interested users, and ultimately increasing conversion rates and sales. With extensive experience in lead generation and content creation for brands, Web Estratégica prides itself on delivering market intelligence that leads to concrete results for clients. They focus on performance analysis, competition studies, persona mapping, and content strategy development.
📋 Description
• Plan and execute strategic Digital PR and Link Building campaigns (Data-driven PR, brand mentions, guest posts) aligned with clients' business goals and SEO objectives. • Build, nurture, and expand relationships with journalists, media outlets, niche influencers, and industry portals. • Create strategies to connect our clients with market opportunities, in collaboration with the client's PR team. • Develop creative, data-backed pitches that attract organic coverage and high-quality natural links. • Conduct outreach (active prospecting) and follow-up to secure publications and brand mentions. • Engage with publishers and industry outlets. • Analyze clients' (and competitors') link profiles to identify authority gaps and new acquisition opportunities. • Work in synergy with Content and Strategy teams, ensuring PR activities reinforce strategic pages and target terms. • Monitor PR and authority metrics (Domain Authority, Trust Flow, referral traffic, assisted conversions), prepare impact reports, and recommend continuous optimizations.
🎯 Requirements
• Proven prior experience (mid-level) in Digital PR, digital-focused press relations, or strategic Link Building. • Understanding of how public relations directly impact SEO (authority building) and the emerging landscape of AI-powered answers (GEO). • Excellent writing skills and persuasive argumentation (ability to sell a pitch to a journalist). • Analytical mindset, with the ability to focus on how PR drives business impact. • Autonomy to manage multiple campaigns and handle the dynamics of outreach and media negotiations. • Strong organization and accountability for deadlines and client deliverables.
🏖️ Benefits
• Dental insurance • Home-office allowance • Food allowance • Meal allowance • Health insurance
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