Mid-Level Digital PR Analyst

🕒 June 26

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 62%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Web Estratégica

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

🛍️ eCommerce

📣 Marketing

Consulting • eCommerce • Marketing

Web Estratégica is a consultancy specializing in organic traffic generation, content production, and SEO consulting. The company creates growth strategies aimed at improving website rankings on Google, attracting genuinely interested users, and ultimately increasing conversion rates and sales. With extensive experience in lead generation and content creation for brands, Web Estratégica prides itself on delivering market intelligence that leads to concrete results for clients. They focus on performance analysis, competition studies, persona mapping, and content strategy development.

📋 Description

• Plan and execute strategic Digital PR and Link Building campaigns aligned with clients’ business and SEO objectives • Build, nurture, and expand relationships with journalists, media outlets, niche influencers, and online portals • Develop strategies to connect clients with market opportunities in collaboration with the client’s PR team • Develop creative, data-driven story ideas to attract organic coverage and high-quality natural links • Conduct outreach and follow-ups to secure publications and brand mentions • Build relationships with publishers and industry media outlets • Analyze clients’ and competitors’ link profiles to identify authority gaps and acquisition opportunities • Work with the Content and Strategy teams to strengthen strategic pages and target terms • Monitor PR and authority metrics, including Domain Authority, Trust Flow, referral traffic, and assisted conversions • Prepare impact reports and recommend ongoing optimizations

🎯 Requirements

• Proven previous experience at a mid-level in Digital PR, digital-focused Media Relations, or strategic Link Building • Understanding of how public relations directly impact SEO and the Generative Engine Optimization (GEO) landscape • Excellent writing skills and persuasive communication abilities • Analytical mindset, with the ability to focus on how PR drives business impact • Autonomy to manage multiple campaigns and handle outreach and media negotiations • Strong organization and accountability regarding deadlines and client deliverables • Knowledge of Ahrefs, Semrush, or Majestic • Knowledge of Google Search Console and GA4 • Knowledge of Pitchbox, BuzzStream, Comunique-se, or Meltwater • Intermediate to advanced proficiency in Google Sheets / Excel • In-depth knowledge of Google’s quality guidelines, especially E-E-A-T • Excellent communication and interpersonal skills, resilience, persuasive ability, logical reasoning, attention to detail, organization, planning, and proactivity • Hands-on, execution-oriented profile • Affirmative-action opportunity for Black people, women, Indigenous people, people aged 40 and over, and LGBTQIAP+ people

🏖️ Benefits

• Dental insurance • Home office allowance • Food allowance • Meal allowance • Health insurance • Remote work