Junior Content Analyst, SEO

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Web Estratégica

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Web Estratégica is a consultancy specializing in organic traffic generation, content production, and SEO consulting. The company creates growth strategies aimed at improving website rankings on Google, attracting genuinely interested users, and ultimately increasing conversion rates and sales. With extensive experience in lead generation and content creation for brands, Web Estratégica prides itself on delivering market intelligence that leads to concrete results for clients. They focus on performance analysis, competition studies, persona mapping, and content strategy development.

📋 Description

• Ensure execution of the strategic plan with regard to deadlines and guidelines for the final delivery of content. • Ensure that the team of external content providers has all necessary information and materials to perform their work to a high standard. Track deadlines, follow up on delays, and report status to the project coordinator. • Produce training materials for content providers, ensuring the quality and ongoing updates of these materials. • Conduct persona and customer-journey studies, producing the materials needed for the strategic and operational execution of this and other disciplines within the team. • Responsible for closing out production and ensuring that supplier payments are being processed correctly. • Create content briefings for external providers, ensuring that strategic directives are being followed.

🎯 Requirements

• Knowledge of keyword research • Writing for the web • Persona mapping • Understanding of buyer journeys • Basic knowledge of copywriting and storytelling • Google Sheets • SEO best practices • Data analysis • Knowledge of SEO metrics

🏖️ Benefits

• Health insurance • Dental insurance • Childcare assistance • Home-office allowance • Pharmacy discounts • Meal and food vouchers