Weekday (YC W21)
Human Resources • SaaS • Recruitment
Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.
Digital Marketing Manager
Job not on LinkedIn
November 18
Weekday (YC W21)
Human Resources • SaaS • Recruitment
Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.
📋 Description
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, and X to boost traffic and engagement. • Promote high-performing articles, market insights, and newsletters to maximize clicks, sessions, and readership. • Create targeted campaign sets for specific content verticals such as market analysis, newsletters, and special features. • Conduct ongoing A/B tests on creatives, messaging, and headlines to identify what drives the highest CTRs. • Manage budgets effectively to deliver strong ROI across all paid initiatives. • Grow and engage audiences on Twitter and Instagram through a mix of organic and paid strategies. • Track, analyze, and report on campaign performance using analytics tools, providing insights for continuous improvement. • Collaborate with content, SEO, and social teams to ensure campaigns support editorial goals and brand positioning. • Stay updated on platform changes, digital trends, and best practices to maintain competitive advantage.
🎯 Requirements
• 2–5 years of experience in digital marketing, ideally within media, fintech, or web3 domains. • Proven hands-on experience with Google Ads, Meta Ads, and X Ads. • Strong understanding of campaign tracking, analytics, and performance optimization. • Working knowledge of SEO, especially within digital currency or financial news ecosystems. • Ability to work with cross-functional teams and manage deadlines in a fast-paced environment.
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