
Human Resources • SaaS • Recruitment
Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.
33 minutes ago

Human Resources • SaaS • Recruitment
Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.
• Plan and execute experiments to drive signups, activations, and conversions across channels such as LinkedIn, X (Twitter), communities, email, SEO, and affiliate partnerships. • Analyze funnel performance using tools like Mixpanel or GA4, identifying bottlenecks and opportunities to increase conversion. • Run structured A/B tests across landing pages, lead magnets, and pricing pages to improve conversion rates. • Manage the affiliate program end-to-end — including partner onboarding, engagement, campaign assets, performance tracking, and payout workflows. • Build and maintain relationships with influencers, creators, agencies, and educators to expand partner-driven acquisition. • Develop campaign assets and content kits that empower partners to promote effectively. • Scale paid acquisition campaigns on Google Ads and Meta platforms, optimizing for user growth and ROI. • Conduct keyword research to uncover high-intent, low-competition search opportunities.
• 2–4 years of relevant growth marketing experience • Strong copywriting and storytelling abilities for landing pages, emails, and partner communication • Proficiency in data analytics using GA4, Mixpanel, Looker Studio, or similar tools • Experience leveraging no-code/low-code tools (e.g., Webflow, Framer, Airtable, HubSpot, Zapier) • A creative, curious, and experiment-driven mindset with a passion for iterative learning • Nice-to-Have: Experience with creator-led growth or community-driven acquisition • Background in AdTech, MarTech, or AI-based marketing tools • Exposure to global DTC or marketing agency ecosystems
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