Head of Retention Marketing

Job not on LinkedIn

🔥 14 minutes ago

🇮🇳 India – Remote

💵 ₹3.5M - ₹4.5M / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 125 open roles for a team of 134.

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Develop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels • Lead the design, implementation, and optimization of Klaviyo and Shopify marketing automation workflows, integrating AI-driven personalization • Oversee segmentation strategies to create dynamic, high-value customer segments and tailor messaging for each lifecycle stage • Manage a high-performing retention marketing team, including recruitment, training, and mentorship in brand voice and campaign best practices • Analyze performance metrics including AOV, CLV, churn, and engagement to refine campaigns and demonstrate ROI to executive stakeholders • Drive the creation and evolution of loyalty and referral programs that incentivize repeat purchases and customer advocacy • Collaborate with product, design, and data science teams to align retention initiatives with product launches and site enhancements • Ensure data hygiene, GDPR compliance, and best practices for consent management across all retention touchpoints • Conduct regular competitive analysis and stay current on trends in email, SMS, and multichannel retention tactics • Own the reporting stack and dashboards to provide actionable insights to the broader marketing organization • Lead retention strategy and execution across email, SMS, and web channels • Refine brand voice training, segmentation, and lifecycle marketing programs • Partner with senior leadership to translate data insights into scalable campaigns

🎯 Requirements

• 5+ years of progressive experience in retention marketing within a high-growth e-commerce or SaaS environment • Deep expertise in Klaviyo, Shopify, and other marketing automation platforms with proven results in increasing CLV and reducing churn • Strong background in AI workflows, predictive analytics, and data-driven personalization at scale • Demonstrated ability to lead, scale, and coach cross-functional teams with a collaborative, growth-oriented mindset • Excellent analytical skills, with a track record of translating metrics into tangible business outcomes • Proven experience designing and launching successful loyalty and referral programs • Solid understanding of email and SMS compliance, GDPR, and best practices in data security • Strong communication skills, capable of articulating complex strategies to executive leadership and technical teams alike • Proactive, self-motivated, and thrives in a fast-paced, remote work environment across time zones • Passion for continuous learning, staying on top of emerging trends in retention marketing and technology

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