Performance Marketing Head – US eCommerce

🔥 0 minutes ago

🇮🇳 India – Remote

💵 ₹3.5M - ₹4.5M / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 125 open roles for a team of 134.

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Own end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin • Plan, manage, and optimise paid media budgets across Meta, Google, TikTok, and emerging advertising platforms • Drive full-funnel customer acquisition and retention strategies for US eCommerce brands, with a focus on fashion and lifestyle • Forecast spend and revenue by brand and channel, ensuring effective budget allocation and blended marketing efficiency • Monitor platform developments, privacy changes, and category trends to proactively adapt marketing strategies • Build and lead a high-velocity creative testing engine with the Creative Production team • Develop and test advertising concepts, creatives, messaging, and formats using performance insights • Establish experimentation frameworks to improve campaign effectiveness and conversion rates • Integrate AI tools into performance marketing workflows, including creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence • Develop reusable AI-powered processes and champion practical AI-native marketing implementation • Own marketing measurement and attribution, including incrementality testing, MER tracking, and performance dashboards • Analyse attribution models, customer cohorts, LTV, CAC, and blended ROAS to identify growth opportunities • Partner with eCommerce Operations on landing pages, CRO, merchandising, promotional calendars, conversion, and AOV • Build, mentor, and scale a performance marketing team across brands and advertising channels • Manage agency and vendor relationships with clear performance expectations and accountability benchmarks • Translate US leadership priorities into channel strategies, budgets, and measurable outcomes • Partner with the Founder and Chief of Staff through regular updates, insights, forecasts, and strategic recommendations • Establish SOPs, KPI dashboards, reporting cadences, and repeatable marketing processes

🎯 Requirements

• 7–10 years of experience in performance marketing, growth marketing, or paid media, with significant experience managing US eCommerce brands • Deep, hands-on expertise in Meta Ads and Google Ads • Proven experience managing multi-crore or multi-million-dollar annual advertising budgets • Strong understanding of the US fashion and apparel market, including catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations • Demonstrated ability to drive profitable eCommerce growth through customer acquisition and retention • Strong analytical skills and understanding of attribution models, cohort analysis, LTV, and blended ROAS • Experience hiring, managing, mentoring, and developing performance marketing teams • An AI-native working style, with active use of AI tools across performance marketing, creative production, and analytics workflows • Excellent communication and stakeholder management skills, including the ability to collaborate with global teams and overlap with US Pacific working hours • Experience working in both performance marketing agencies and in-house brand environments • Exposure to TikTok Ads and emerging paid media channels • Experience managing external agencies and marketing vendors • Familiarity with advanced attribution, incrementality testing, and marketing analytics tools • Experience in fashion, apparel, lifestyle, or other consumer-focused eCommerce categories

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