Recruitment Marketing Specialist

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

Human Resources • SaaS • Recruitment

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Own and manage recruitment marketing projects, ensuring initiatives are organized, prioritized, and delivered on schedule. • Coordinate marketing campaigns from planning through execution, aligning stakeholders on objectives, deliverables, and timelines. • Oversee the creation, production, and distribution of organic and paid content across multiple talent acquisition channels. • Manage the recruitment marketing content pipeline and collaborate with content creators to ensure high-quality, timely deliverables. • Monitor and analyze campaign performance across job boards, paid advertising, social media, email marketing, and other sourcing channels. • Generate actionable insights from campaign data and recommend optimization strategies to improve candidate attraction and conversion. • Partner closely with recruiters, marketing teams, and other stakeholders to ensure consistent communication and successful project execution. • Maintain campaign documentation, performance reports, and project updates to support continuous improvement.

🎯 Requirements

• Proven experience in recruitment marketing, employer branding, talent acquisition marketing, or a related field. • Strong project management skills with the ability to manage multiple initiatives simultaneously. • Experience tracking and optimizing marketing campaigns using performance metrics and analytics. • Excellent written and verbal communication skills with strong stakeholder management abilities. • Experience managing content calendars and collaborating with cross-functional teams. • Proficiency with marketing analytics platforms, applicant tracking systems (ATS), Google Analytics, and reporting dashboards. • Highly organized, detail-oriented, and comfortable working in a fully remote, fast-paced environment. • Experience in B2B, SaaS, or high-growth technology organizations. • Familiarity with paid recruitment advertising, job board marketing, and programmatic recruitment campaigns. • Experience developing employer branding initiatives and executing creative talent attraction campaigns.