Weflow | getweflow.com
SaaS • B2B • Artificial Intelligence
Weflow is a Revenue AI platform that automates Salesforce data capture, conversation intelligence, pipeline inspection, and forecasting to improve sales productivity, pipeline visibility, and forecast accuracy. It uses AI agents to transcribe and summarize meetings, auto-update CRM fields (e. g. , MEDDIC), surface deal risks and insights, and generate forecasts and coaching feedback for revenue teams. Weflow is offered as a SaaS product for revenue operations, sales, customer success, and executive teams at high-growth and enterprise companies.
Content Marketing Lead
57 minutes ago
Weflow | getweflow.com
SaaS • B2B • Artificial Intelligence
Weflow is a Revenue AI platform that automates Salesforce data capture, conversation intelligence, pipeline inspection, and forecasting to improve sales productivity, pipeline visibility, and forecast accuracy. It uses AI agents to transcribe and summarize meetings, auto-update CRM fields (e. g. , MEDDIC), surface deal risks and insights, and generate forecasts and coaching feedback for revenue teams. Weflow is offered as a SaaS product for revenue operations, sales, customer success, and executive teams at high-growth and enterprise companies.
📋 Description
• Define Weflow’s content strategy aligned to ICP, product positioning, and GTM priorities • Own the editorial POV: the narrative, themes, and contrarian takes that differentiate Weflow in the RevOps/ GTM space • Translate product strengths into crisp messaging frameworks and durable storylines (category, use cases, value) • Own an end-to-end editorial calendar across formats: LinkedIn posting/commenting, newsletters, landing pages, case studies, product narrative, thought leadership, reports, scripts • Write and/or heavily edit flagship pieces (e.g., “State of RevOps,” "product benchmarks", "operator playbooks") • Establish quality standards for structure, evidence, clarity, and voice; be the final editorial gate • Build and manage a scalable production system (briefs, outlines, reviews, distribution, repurposing) • Own distribution for key channels (e.g., LinkedIn, newsletter, website, partner co-marketing), with a strong POV on what “good” looks like on each • Create a repurposing engine: one core insight → many assets (clips, posts, email, deck, webinar, PR angles) • Define what success means per content type: traffic is not the goal—outcomes are • Instrument the content funnel with Marketing Ops (attribution, assisted pipeline, intent, conversion) • Run continuous experimentation (topics, hooks, formats, offers, CTAs, internal linking, refresh cycles) • Hire/manage a bench of freelancers • Own budget and vendor relationships; ensure production efficiency without sacrificing quality
🎯 Requirements
• 5–7+ years in B2B SaaS content, with at least 2 years leading editorial strategy • A portfolio showing you can produce operator-grade content (not fluff) and craft a distinct POV • Comfortable with multimedia: LinkedIn social, podcasts, video scripting, webinars • Proven ability to connect content to pipeline outcomes (and explain how you measured it) • Excellent writing + editing skills; comfortable being the “first draft” person when needed • Strong understanding of the GTM ecosystem: sales, RevOps, customer success, enablement, metrics • Experience in narrative-led positioning or category creation
🏖️ Benefits
• Remote company setup • Regular in-person meetups • Top-of-the-line equipment • Experienced, distributed, and diverse team • Competitive package including stock options
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