Director, Learning Strategy and Sales Performance

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💄 Beauty

🧘 Wellness

Beauty • Wellness • Franchising

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Own enterprise learning and performance strategy supporting business priorities • Collaborate with brand leadership, operations, and cross-functional departments to identify capability gaps impacting revenue growth, operational performance, and franchisee success. • Lead franchise capability and revenue performance strategies that drive adoption of key business initiatives through improvements in membership conversion, retention, rebooking, revenue per visit, and overall studio performance. • Support franchisees and operational leaders by providing data-backed insights, ensuring financial goals, expense management, and KPIs are met. • Monitor key performance indicators (KPIs) and identify opportunities to improve studio-level profitability and overall system growth. • Lead the strategy and development of training programs aligned with business objectives to drive measurable performance improvements. • Develop and implement curriculum and instructional tools focused on: Financial performance management (P&L, expense ratios, COGS, labor optimization). • Membership conversion, lead generation, and customer retention strategies. • Operational excellence and brand standards execution. • Direct the development of scalable learning programs, tools, and resources for internal and franchisee audiences by leading and developing team members, leveraging cross-functional partners and subject matter experts while contributing to content creation and program design as needed. • Own the strategic direction, governance, and optimization of the LMS framework • Ensure learning platform(s) effectively support franchise operations, innovation launches, compliance requirements, and location-level development • Lead vendor management and platform roadmap planning to improve user experience, engagement, utilization, and business impact. • Establish standards for learning structure, content organization, and learner journeys across all brands. • Partner with operational teams and franchisees to ensure strategy, tools, and training materials are executed effectively across all brands and markets; this may include virtual or in-person facilitation, with or without operational partners. • Measure the impact of tools and training programs through KPIs such as revenue growth, behavior change, and operational improvements. • Continuously refine programs, materials, and processes based on performance data, feedback, and emerging business needs. • Drive the adoption of proven best practices to ensure franchisees achieve revenue and performance targets. • Lead, coach, and develop direct reports, fostering accountability, professional growth, and high performance. • Establish priorities and allocate resources to ensure the successful execution of learning, LMS, and sales performance initiatives. • Conduct performance management activities, including goal setting, feedback, and development planning. • Other duties and projects as assigned by supervisor and department heads.

🎯 Requirements

• 7+ years of experience in multi-unit operations, learning and development, revenue enablement, franchise support, or business performance leadership roles required • Proven experience developing and implementing scalable operational tools, training programs, and business strategies that drive measurable business performance and operational results • Strong business and financial acumen, including experience working with KPIs, revenue metrics, labor management, conversion performance, customer retention, and profitability drivers • Experience facilitating training and presenting to a variety of audiences, including operators, franchisees, and leadership teams, in both virtual and in-person environments • Strong project management, organizational, and execution skills with the ability to manage multiple priorities in a fast-paced environment • Excellent communication, relationship-building, and stakeholder management skills • Proven ability to manage vendor relationships • Experience with using Learning Management Systems (LMS), both as a user and as an administrator • Able to draw connections between specific brand/department opportunities and platform capabilities, and combine ideas/needs from multiple stakeholders into solutions that benefit the WellBiz platform • Thrives working cross-functionally to solve complex problems • Experience in managing a small team of direct reports.

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan