Head of Growth – Paid Social

🕒 June 8

🌐 Cyprus, Ukraine – Remote

🇨🇾 Cyprus – Remote 🇺🇦 Ukraine – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 35%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Welltech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Series A on 2017-12

Healthcare • Consulting • Marketing

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

📋 Description

• Lead the strategy, development, and execution of all growth marketing initiatives for the app • Oversee performance channels, lifecycle marketing, cooperation with organic marketing, and funnel optimization • Collaborate with the executive team to align growth objectives with overall business goals • Model and measure marketing impact, anticipate growth opportunities, and capitalize on them • Build, develop, and coach a world-class growth team • Foster a culture of high performance, learning, curiosity, and ownership • Master the user journey and understand users’ needs, motivations, and concerns • Serve as a trusted partner to Product and Analytics in strategic business discussions • Drive company culture through accountability and results-focused leadership • Oversee the creative and user acquisition teams behind the app

🎯 Requirements

• 5+ years of experience building and leading successful performance marketing teams in the B2C space • Experience supporting mobile-first products • Strong, hands-on understanding of Performance Marketing, UAM, Creatives, and PGM, or deep expertise across several of these areas • Proven track record of meaningfully scaling app growth; 10x growth stories welcomed • Ability to balance data, analytics, and performance marketing with creative storytelling • Experience with marketing automation tools, AI, and analytics platforms • Experience continuously improving marketing effectiveness and ROI • Ability to determine investment levels to achieve growth and profitability goals • Experience optimizing the marketing mix across channels and platforms • Proven successful managerial experience leading growth or performance marketing teams • Ability to cultivate data-driven decision-making with bias for action and clear accountability • Comfortable setting long-term direction while operating hands-on in a fast-paced environment • Demonstrated ability to work cross-functionally and build relationships with diverse stakeholders • Ability to operate effectively in a high-growth, cross-functional environment • Comfortable navigating change and ambiguity • Willingness to provide location information and disclose visa sponsorship requirements for advertised locations